This guide is designed to be a practical resource for organizations embarking on change initiatives. To effectively utilize it, start by reviewing the sections to familiarize yourself with each component and the key considerations for effective communication. Next, assess your organization’s specific needs by evaluating the context of the change being implemented and identifying which sections are most relevant to your situation. Collaborate with relevant stakeholders, including communication specialists, change managers, and team leaders, to gather insights and perspectives that can inform your approach.
Once you have a clear understanding of your organization’s needs, develop a tailored communication plan using the framework provided in the guide. This plan should address the unique needs of your organization and its employees. After developing the plan, implement it while monitoring its effectiveness through the feedback mechanisms outlined in the guide. Be prepared to make adjustments to the communication strategy based on feedback and changing circumstances throughout the change process. Finally, conduct a thorough evaluation of the communication efforts after the change initiative, identifying successes and areas for improvement to inform future initiatives.
Best-selling author and editor Russell Davis has written and sold numerous novels and short stories in virtually every genre of fiction, under at least a half-dozen pseudonyms. His writing has encompassed media tie-in work in the TRANSFORMERS universe to action adventure in THE EXECUTIONER series to original novels and short fiction in anthology titles like UNDER COVER OF DARKNESS, LAW OF THE GUN, and IN THE SHADOW OF EVIL. In addition to his work as a writer, he has worked as an editor and book packager, and created original anthology titles ranging from westerns like LOST TRAILS to fantasy like COURTS OF THE FEY. He is a regular speaker at conferences and schools, where he teaches on writing, editing and the fundamentals of the publishing industry. A past president of the Science Fiction & Fantasy Writers of America, Russell recently now writes and edits full time.