Losing It: The Conservative Party and the 2024 general election

by Michael Ashcroft

The 2024 general election produced the worst defeat in the Conservative Party's history. Five years after winning a commanding majority, the Tories lost half their vote and two thirds of their seats in parliament.
In Losing It Michael Ashcroft examines the seismic result and its causes. Drawing on extensive polling and analysis – as well as conversations with voters across the country, who describe in their own words how the Tories squandered not just the election but their reputation for competent government – this is a pitiless account of how the Conservative Party came to be seen by those who elected it to office.
Before the Tories can begin any kind of recovery, they need to understand and accept what happened and why. This book sets out the reasons in uncompromising terms.

109 pages, Kindle Edition

Published October 3, 2024

About the author

Michael Anthony P. Ashcroft, Baron Ashcroft, KCMG, PC is an English–Belizean businessman and politician. He is a former deputy chairman of the Conservative Party. Ashcroft founded Michael A. Ashcroft Associates in 1972 and is the 95th richest person in the UK, as ranked by the Sunday Times Rich List 2017, with an estimated fortune of £1.35 billion.