Straight-Line Leadership: The Proven Principles of High Performance, Personal Accountability, Effective Coaching, and Exceptional Results in Life and Business

by Dusan Djukich

Over the past three decades, Dusan Djukich has worked with more than 5,000 entrepreneurs, executives and individuals from a variety of professional backgrounds. Through his unconventional, action-oriented coaching style, he works with individuals to address challenges and develop strategies for achieving their desired outcomes. Djukich's performance-based coaching approach focuses on actions and commitments rather than knowledge or beliefs.

Straight-Line Leadership is Dusan Djukich's introduction to the world of Straight-Line Coaching. In this book, he reveals exactly what it takes to build a powerful personal and professional life. Whether you're a CEO, a small business owner, an athlete, or anyone committed to real results, you'll learn incisive distinctions you can apply immediately to overcome challenges and produce new results. You'll also learn to cut through the challenges of others, with precision and force.


This book provides an overview of Djukich's approach to performance-based coaching and its application in business and personal development.

419 pages, Hardcover

Published April 1, 2024

About the author

Dusan is co-founder and a Senior Partner for Corporate Reinvention Associates, a global coaching firm that specializes in individual and organizational performance. He is the creator and developer of Straight-Line Coaching technologies. For the last 24 years, Dusan has been privileged to work with more than 5,000 entrepreneurs, Senior-Level Executives and highly committed individuals from all walks of life in creating unreasonable results with his unconventional coaching style. "Straight-Line Leadership: Tools for Living with Velocity and Power in Turbulent Times" is Dusan's highly anticipated introduction to his potent world of straight-line coaching. Within these pages he dramatically unveils exactly what it takes to live a powerful and effective life both personally and professionally. Regardless if you are a CEO, small business owner, parent, or someone who simply wants to make a difference, you will learn to master powerful distinctions that you can apply immediately to resolve the challenges that you are presently up against. You will also become adept at assisting others in solving their most pressing problems with precision and grace.


"This book boldly demonstrates why Djukich is regarded as the ultimate performance catalyst to business. He simply kicks the hell out of the sacred cows that keep individuals and businesses stuck."
-Brandon Craig, CEO, BiltRite Corporation


"Anyone interested in becoming a great leader needs to read this book. Dusan's straight-forward approach will clarify your objectives, motivate you to succeed and encourage you to overcome the excuses that hold you back from being a world-class leader."
-Clate Mask, CEO of Infusionsoft and New York Times Best-selling author of "Conquer the Chaos"


"Not some lame theory. Brutally direct and brilliant."
-Kent H. Hillhouse, Major General, US Army


"I've never read anything like it. It's definitely not for the faint of heart. It gets at the very nature of what it takes to live a powerful and effective life."
-Stephen Purvis, Executive Vice President, Trident Investments