Using a blend of cultural criticism, humor, and personal memoir akin to Jia Tolentino’s Trick Mirror or Grace Perry’s The 2000s Made Me Gay, Joelle Kidd writes about her evangelical adolescence through the lens of Christian pop culture of the early 2000s, giving readers a peek into this odd subculture and insight into how evangelicalism’s growing popularity around the turn of the millennium has shaped culture and politics — including today’s far right.
An empathetic, funny, and sharply critical collection of essays exploring the Christian pop culture of the 2000s and its influence on today’s politically powerful evangelicalism
In 1999, after three years of secular living in Eastern Europe, Joelle Kidd moved back to Canada and was enrolled in the strange world of an evangelical Christian school. In Jesusland, Joelle writes about the Christian pop culture that she was suddenly immersed in, from perky girl bands to modest styling tips, and draws connections between this evangelical subculture and the mainstream, a tense yet reciprocal relationship that both disavows the secular while employing its media markers. But none of this was just about catchy songs: every abstinence quiz in a teen magazine was laying the foundation for what would become a conservative Christian movement that threatens women’s healthcare, attacks queer and trans rights, and drives present-day political division.
Through nine incisive, honest, and emotional essays, Jesusland exposes the pop cultural machinations of evangelicalism, while giving voice to aughts-era Christian children and teens who are now adults looking back at their time measuring the length of their skirts, and asking each other if their celebrity crush was Christian enough. With care and generosity, Jesusland shows us how the conservative evangelical movement became the global power it is today by exploring the pop culture that both reflected and shaped an entire generation of young people.
The copy on this is that it covers Christian pop culture, specifically as it existed in the early 2000s, but there’s a LOT more than Veggie Tales and DC Talk here, which actually makes the book a bit uneven; some chapters are macro, some are micro. Kidd definitely (I think, she’s younger than me, but it appears there was a lot of stuff and she doesn’t even go into the church youth groups, which are HUGE in church culture…or they were for me and I was brought up a Southern Baptist LONG before there were WWJD bracelets.) could have actually filled a whole book with just the pop culture aspects, which is what I thought this would be, but she goes much, much broader on some topics.
Anyway, Kidd was raised an evangelical Christian and was a teenager in the early 2000s. She had lived a fairly secular life in Eastern Europe til she moved to Canada in 1999 then landed smack in the middle of an evangelical school. Soon she was not only getting used to a new country she was faced with Christian girl bands, modest styling tips and was out of step with the mainstream.
In focusing on different areas of pop culture Kidd wants to be clear that some of these things, like purity balls, we’re not victimless crimes. For example, the abstinence quizzes in the Christian teen magazines lay the foundations for attacks on women’s healthcare, gay and trans rights and they create right wing monsters…welcome to America 2025. And the problem is much worse here than in Canada where a far higher percentage of people describe themselves as evangelicals.
Anyway, the book wasn’t exactly what I expected, and a lot of it I had read before, but I still found it worthwhile. Took me awhile to get through it, though.
Very apt little recounting of how Christianity uses pop culture to latch onto the masses but particularly teens who are searching for identity while also wanting to find things to help them bond with their peers. The devil works hard but evangelicals work harder.
Ahhh! Ever feel like a book was written just for you? This book provided so much context and validation to my lived experience in the evangelical church.
I received a copy from ECW Press (who I adore), knowing this was a bit outside of my usual interests. I did not grow up attached to any form of religion, but learning more about Evangelicals (especially in the Canadian context, which is seldom discussed) seemed interesting enough!
If this were shorter, I'd likely push through it, but given the sheer length of the essays and my lack of attachment to their content, I'm not compelled to read this any further. I am admittedly a bit of an essay snob, but these seem in need of some paring down and editing. Passages stray into repeating the same points or circling in on the thesis before committing to it entirely.
I'm sure this will have a better home in someone else's collection, but I'm glad I gave it a shot.
Brilliant, funny, critical essays about what exactly was going on with Christian pop culture and where it left us now. As a fellow ex-evangelical, Kidd was snarky and soft in all of the places I needed, bringing me to a place of greater certainty in myself. 🧡
Wow, what a read. Almost every page felt like 1990s/early 2000’s evangelical nostalgia for me. It was soooo relatable in a heartbreaking, infuriating, (and sometimes beautiful) way. I really appreciate the candle and admission that Christianity has brought lots of anguish, but it also so complicated to completely separate all the warmer memories from the angst. Deconstructing is so complicated, and this book was extremely validating, well-researched, and even brought some laughs through the reminiscing.
A must-read for anyone on a quest to understand “how did we get here?” The seeds of capitalists operating under the disguise of fundamentalist evangelicals as a way to encourage people to vote against their own interests started decades ago, but flowered in the first decade of the 2000’s. This explores how “Christian culture” was used in many ways as a Trojan horse to usher in what can only be called fascism as this point. Purity culture, rapture anxiety, and the like are all things that have done great harm on the individual and community level, but they also enable war mongers and their strong men puppets. To demolish a democracy, it’s much easier if people just go along with it, and psychological conditioning in the form of religion is one hell of a drug.
The topic of this book is essentially just the topic of my favourite conversations to have with my friends who also grew up religious -- "do you remember THIS fucked up thing we used to do and think was normal???" This book was like catnip to me, and it didn't disappoint.
The memoir aspects of this book are especially compelling. Kidd perfectly encapsulated the experience of growing up steeped in Christian pop culture, from an especially weird standpoint of not quite fitting into said culture, since she was never exactly an evangelical. Her experience so closely mirrors my own that it's almost not funny.
The more nonfiction-esque portions are also quite strong, in my opinion. Her deep-dives into the various niches of christian pop culture are well-researched and straightforwardly presented. Still, if I could identify one issue with this book, it's that I wanted more from most chapters. I've read a lot of books and consumed a lot of commentary on these subjects, so some chapters felt less in-depth than I might have liked. But that would have made for an awfully long book, I suppose.
I am giving it 5 stars, in no small part because I found it sooooo relatable, but also because I think it accomplishes what it set out to do and more. This book doesn't just deliver stories from the upside-down world of pop culture, it thoughtfully reflects on that culture's origins, at times bizarre contents, and it's consequences for the targeted consumers and broader society alike. Highly recommend giving this one a read.
Thank you Joelle Kidd, ECW Press, and NetGalley for the ARC!
3.5 rounded down.
After picking this up, I soon realized the content was a lot more than I had expected or bargained for. Obviously it's still a deep dive on Christian Pop Culture from the 2000s, but Joelle Kidd doesn't shy away from the cultural commentary and the impact it had on Christianity and wider secular society. The pop culture is really just more like jumping off points to talk about things like Christian Zionism, the rise of toxic masculinity in Christian spaces, and why Christian comedians aren't funny. For this reason, it wasn't necessarily as "fun" as I expected it to be, but it was informative. I only sort of grew up Christian anyway- so the pop culture stuff wouldn't have been that recognizable to me. For context, I realized as a child that church was boring and god was cruel, so even when I went to church I never listened and would think about what audience members would be hit if god decided to make a light from the ceiling fall on them. I don't know what this says about me, but I could relate to the parts where Kidd was questioning her faith at least. All of this to say, this book helped me to realize just how many ideas garnered from pop culture can permeate political spaces, despite this apparent separation from church and state (duh). When you pull on these threads, the whole tapestry starts to unravel.
this didn't completely come together for me, but I am the target demographic (queer millennial who grew up immersed in jesusland) so it was a fun journey down memory lane. I don't know that people who didn't grow up in the christian pop culture soup of that era would be as entertained, but I do think she did a good job of writing a book for the people who completely rejected Christianity as well as those who stayed but rejected those pieces of it -- written from the inside by someone who can identify and name the problems with nuance but that doesn't exclusively dismiss or rage
a great analysis of evangelical pop culture, especially children’s and young adult media, and the underlying assumptions and beliefs thereof that make it inseparable from problems like christian nationalism and zionism and anti-LGBTQ+ sentiments
This is one of those books you pick up because you absolutely recognize the shit that the author is talking about on the back cover and want to see how someone else took it when they were exposed to it. Turns out this shit is exactly as mildly nightmare fuel-ly as I remembered, and having someone else validate that experience means a lot. If you've ever wondered what growing up in some of the fundie evangelical circles was like in the 00s, pick this up. And if you remember it, pick it up too, because if nothing else you'll get to see that someone else experienced this shit and came out the other side.
I really appreciated the fact that this critique of evangelical popular culture was written from an insider's perspective--or, at least, the perspective of someone who was an insider at one point. Too often these kinds of evaluations of the absurdities of Christian pop culture are coming entirely from the outside, and so there's just bad theology and misunderstandings of key terms, and so on. This one definitely gets a few things wrong, too, but there's an innocence to at least some of those mistakes that actually goes towards informing the curious ways that evangelical culture enlightens its young adherents and also overlooks some things. Most of the critiques leveled within the text make a lot of sense, even if really the majority of the book is more descriptive than it is persuasive; the memoir-like elements of the narrative really come to the fore in both prose and structure in a way that sometimes diminishes the historical or cultural incisiveness just a bit. There are often an impressive array of scholarly sources consulted and quoted throughout the book, but sometimes chapters rely too heavily on just a few sources or on sources that aren't scholarly at all (Wikipedia) in a way that subtly undercuts some of the critiques made, simply because the nascent critiques that are there could actually be pushed further and made stronger by just bringing in a few more sources and ideas. Still, an overall interesting read that really asks its readers to think about where they come from and where they stand, and what their own perspectives may have to either offer or owe the weird realm of Christian culture that Kidd so thoroughly describes here.
I was looking forward to reading this book, and I’m glad to say that it didn’t disappoint. While I wasn’t entrenched in Christian pop culture at a super young age, it was definitely during my formative years in my late teens and throughout my 20s. It’s interesting to read about this pop culture and see how ingrained it was in my life, not realizing how it affected me outside of my small bubble of life. I even found it all the more interesting that the author provided insight regarding the American politics and evangelicalism as a Canadian.
I definitely think this book is more of an observation and commentary, and less about how a lot these aspects made the author feel. She makes some statements about this though, and I think I just wanted a bit more. It sounded like her parents weren’t ultra religious but that Christianity was a good idea with good tenets to follow, so that extended to the author and the school she went to growing up.
I also just can’t help but laugh at myself now that I’m looking back on things. I almost feel like I left the church just before things got “really bad” (however you want to define that), or that I attended a church didn’t shield me too much. (Not saying it still wasn’t traumatic as I look back.)
“This is what really shook me to my core. What kind of faith was so tenuous that had to be gripped so tightly?”
“And to me, it seems these cultures share a strange kind of imperialism: The will to dominate coupled with an intense sensitivity to attack. Any perceived slight will cause a lashing out. After all, a war necessitates an enemy.”
3.5 stars
This was thoroughly researched and well-written. I felt particularly pulled in by the first few chapters—the book’s exploration of Christianity in media, mixed in with the author’s own experiences, was fascinating. I felt a little lost towards the end of the book but overall, I thought it was engaging and informative.
Thank you to NetGalley for the eARC in exchange for an honest review!
Thanks to NetGalley and ECW Press for the ARC of this title.
This one got its claws into me right away by immediately evoking Chris Rice's "The Cartoon Song", and as a survivor of the Weird Evangelical Christian Culture of the 90s/2000s, this was extremely helpful in confirming many of these pop culture things I remember from my childhood/tweendom actually happened and were kind of weird. The book also does a great job of unpacking all of the deconstruction/reflection members of my generation have been doing with these elements, and what they say about the larger culture around them as a whole.
I really enjoyed this. I was raised non-religious and became a Christian as an adult, so I missed most of the religious trauma around evangelical purity culture and the fears of hell as a teenager. I find it fascinating to read about 2000s Christian pop culture, and this is a good resource for that. I also like that the author talks about her memories and also revisiting some of the things from her childhood (and generally being horrified). This did also make me want to reread Blue Like Jazz. I'm interested to see if I have the same feelings as the author on a reread, as it sounds like both of us initially really liked it.
I received a free ALC for library employees from Libro.fm.
I unfortunately had to listen to this a few months apart because I didn't listen to it fast enough for my library hold. I looked back on some reviews and was reminded of a few of the personal recollections Kidd shared at the beginning - I especially had a good laugh at the song "Cartoons", although I felt differently than her and loved it when I was younger. The chapters around the rapture and the Left Behind series was also very interesting to me - for some reason, I don't feel trauma about the teaching of the rapture so I haven't thought about it much in recent year and thinking about it now was both fascinating and disturbing. The only thing that I felt pulled me out of the book was how many times she quoted other people/books - I've listened to quite a few nonfiction books and never noticed the "quote, end quote" so much.
I cried multiple times reading this. I’ve never felt so seen by a book. It perfectly condensed my experience growing up in the western evangelical microcosm and put words to feelings and experiences that I’m not sure I’ve ever fully processed. I told my husband if he reads this, he can fully understand my childhood haha. Loved it.
really enjoyed this even as someone who grew up in a pretty atheist household and doesn’t have much experience with a lot of the deeper aspects of christian pop culture—and it goes So, So deep. fascinating examination behind the messaging of music, books, movies, etc. i especially enjoyed the sections abt the “war on christmas” and the evolution of christian movies.
As a millenial, super interesting deep-dive into the Evangelical Christian pop culture that was pushed on us that we didn't see then. It got a bit dry sometimes, but I think a lot of people my age would find it interesting, as well as, scary and relevant to what is going on today.
dnf at 60% may return to it but the reader of the audiobook is frankly horrible and makes the experience very unpleasant. the book itself is on a topic i find fascinating, though I think she could rely less on anecdotes
Another worthwhile addition to the world of deconstruction literature, recommended with some disclaimers.
⭐️⭐️⭐️💫 (3.5 stars, rounded down)
What Jesusland does that I haven’t seen a lot from other books in this realm is explore the actual pop culture created by evangelicals. If you grew up evangelical in the 90s or 2000s, reading this book will be like stepping into a time machine. It was fascinating to revisit all this Christian pop culture from my now-deconstructed perspective and see how the products from this religious movement have shaped people and politics. Many books in this genre are focused on the US so it was refreshing to hear from a Canadian voice on the topic.
My big disclaimer is this: the author’s tone is catered to those who have already deconstructed; the delivery is critical in nature. For those of us who have left the faith, there is a lot of validation, truth, and familiarity within these pages. However, the tone and delivery may elicit defensiveness from active church members or newly questioning believers. I would recommend this book to readers who are already committed to deconstructing. This is probably not the book to give your family in hopes of opening their minds so they can understand your religious trauma.
While I do think the author was pretty thorough in her research and accurate with the information, she repeatedly used Wikipedia as a source. Wikipedia is undoubtedly a valuable tool, but I found it off-putting and unfortunately injurious to the objective legitimacy of this book to see it earnestly cited. My other (smaller) critique is the abrupt ending; the book had an introduction but no conclusion to pair with it. These are the main things preventing me from giving this a higher rating.
Overall, I did appreciate this book. Many readers will find it relatable, healing, and validating.
This is a 2.5. Lots to love, lots to love less. Kidd recounts her youth in Canadian evangelical culture by media type, going over her feelings, growth, and understanding of this background while teaching the reader about larger historical and political factors at play.
Kidd and I grew up in very similar milieus (down to a childhood religious life in a mainline tradition before going nuclear mode evangelical!) and I enjoyed reading about similar experiences, media, and thoughts on having once been in such a unique subculture that you've since left. People with secular backgrounds just don't get it: It's an entire way of thinking that makes--what is viewed as crazy--as perfectly logical. Kidd and I would probably bond immediately over this, and it was the first time I ever read another person who still felt such a sense of God and love of Christ while confused about how much they hated being at these kinds of churches. The music sucks! How can I pray to this shit, my God!? I'm happily mainline now, but I love telling people I used to go to 3 hour services in people's living rooms and have to pray over someone speaking in tongues. Man... those were the days (derogatory).
I enjoyed the blending of memoir with the addition of her research, which made the work a more full piece than if she had just reported it. My problem with this book though, lies in that. Kidd's research and reporting is lacking and I get it, she's not an academic. But when I can recognize most of the literature someone is using as their basis (du Mez comes to mind), and I already had issues with the lack of depth with those works, it makes your own depth of argument far harder to pull off if not supplemented well.
One thing I appreciated was Kidd's grappling with faith and her cautious hand at criticism. I find rhetoric by ex-evangelicals often laden with a verve of their new liberal-orthodoxy--Kidd certainly had that at points but it was... underdeveloped? Her criticism often feel tacked on, as I got the impression that an outside editor kept reminding her that she had to criticize and narrowly contextualize the obvious illiberal strains of conservative evangelicalism. Now, I obviously agree with those criticisms, but the way they are argued (as they were in this piece) were rote and lazy. Give me a new perspective on this, I'm begging.
Another critique are the length of these personal passages and the fuzzy blending of all this mix into one. It is not always seamless, and it's apparent this is her first book. I think it's a fine accomplishment though, and I'm SO happy it is from a Canadian perspective. American readers need that, and I'm once again impressed by the Canadian arts funding model to always find such great stories.
Anyway, I liked this but I liked it because of how much of myself I saw in it. As a book on evangelical culture, it's a bit convoluted and green, and given the memoir-heavy prose might not be for you if you just want to learn about the material culture itself. I'd recommend this to people looking for an easy read and want to explore both the world and emotional impact of North American evangelical culture.
Canadian author Joelle Kidd's first book is a fascinating, unsettling exploration of the evangelical Christian pop culture of the 2000s, and its legacy in religion, politics and society today. Though dense and at times quite academic, it is an excellent book to read if you are hoping to unpick the origins of the religious bent of public life in North America and its inherent peculiarities.
Kidd, whose adolescence spanned the first decade of the 21st century, reflects on how she - like many of her peers in both Canada and the USA - has had to reckon with the fact that the political views and values which she has come to hold in adulthood 'radically clash' with the faith she was raised in. It is refreshing and illuminating to hear someone raised in evangelical Christianity calling out the messages of shame and hatred which have long been packaged in earnest, wholesome-seeming content - whether that be pop music, films, teen magazines or self-help books. Kidd offers a comprehensive interrogation of each of these sources, and makes a strong case for the straight line which can be drawn from evangelical pop culture to the policies of successive Republican federal governments promoting war-mongering, homophobia, xenophobia and Islamophobia and restricting women's rights under the guise of protecting American 'family values'.
After spending part of her childhood in post-Soviet Eastern Europe, Kidd was enrolled at a private Christian school in Winnipeg in the late 90s, and the early part of the book recalls the culture shock she experienced in being transplanted from a largely secular society to an entirely Christian one. This perspective allows her to evaluate the strangeness of Christian pop music, for example, in a way that may not be possible for a commentator who never knew any different. Certainly, as an English person who grew up loosely affiliated with the Church of England, I have never really understood the appeal of Christian music, film or literature when more-respected secular alternatives exist, but Kidd makes it clear that, for children and teenagers whose entire family, social circle and education is bound to their faith, it is only natural to consume this sanctioned culture. Certainly, pop culture makes sense as a natural expression of evangelism - how better to spread the Word to as many people as possible than with catchy music and shiny movies?
Kidd's credentials as a former evangelical Christian lend credibility to her arguments; she is not some prejudiced outsider trying to make trouble, but rather someone who has experienced first-hand the negative impact of this type of religiosity. Significantly, she is careful not to renounce her faith or her experiences of Christianity entirely, which might make her seem more of a disgruntled former devotee with an axe to grind; indeed, she speaks effusively about how she loved being a part of a community and how some of the people she loves most are still part of the evangelical Protestant church. One of the recurring themes of the book is Kidd's struggle to reconcile the teachings of a gentle, generous Jesus with the narrow-minded, hostile Christians she encountered growing up.
And why now? 'Just like the comeback of spaghetti straps and low-rise jeans, the 2020s seem to be cycling back into the same political territory,' Kidd writes of her decision to reflect on a decade that ended fifteen years ago. In a chapter on purity culture and complimentarianism (the idea that women and men have complimentary, God-given roles in the household, those of warriors, protectors and spiritual leaders, and submissive sexual servants respectively), Kidd traces the roots of these movements back to the 'muscular Christianity' of the late nineteenth century, itself a reaction to the expansion of women's rights and the subsequent perceived erosion of male dominance in society. Highlighting the tenets of this movement (manliness, morality, health and patriotism) underscores the relevance of having a conversation about 2000s evangelical Christianity in 2025: there is a clear connection between muscular Christianity over a hundred years ago, through the advent of the megachurch in the early twenty-first century to the politics of Donald Trump and RFK Jr today. It is impossible to untangle evangelical messages from those of the supposedly secular federal government; as Kidd writes, 'Evangelical Christianity is inextricable from American culture.' Evangelicals vote Republican so Republicans have to keep their support through focusing on key 'moral issues' such as abortion rights, marriage equality, prayer in schools and the separation of church and state. From there, issues such as the War on Terror in the early 2000s and the anti-immigrant sentiment of the Trump administration just become additional fronts in an anti-Christian culture war. Unless we reckon with the corrosive influence of evangelical Christianity now, history shows that we are doomed to see its power resurge over and over again.
This chapter unpicks the messages - insidious and overt - which Kidd and other girls of her generation were pelted with from all angles. Even in the secular world, the 2000s were a brutal time to be a young girl. It would have taken an unusually strong sense of self not to internalise the tabloid headlines about Renée Zellweger 'piling on the pounds' to play Bridget Jones or Martine McCutcheon's character's (normal, healthy) weight being used as a punchline multiple times in Love Actually. Then there was the pillorying in the press of young women who dared to date multiple men during their twenties, not to mention the hideous online countdowns to young female celebrities such as the Olsen twins and Hilary Duff turning eighteen and thus becoming 'legal'. It is harrowing to read about the ways in which young Christian girls were instructed about purity, modesty, and gender compliancy, church leaders, teachers and evangelical authors, filmmakers and musicians cherry picking and deliberately misrepresenting Bible verses to hold women accountable for the sexual urges of men. Jesusland makes it clear that these people are acutely aware of how to utilise evolving culture and technology to reach their intended audience - from pop music, magazines and message boards in the early aughts to podcasts and social media in the mid-2010s. Their messages are designed to empower young men to adopt an aggressive, authoritarian attitude to church and family and young women to submit to the masculine authority of God, their fathers and their husbands.
In this chapter, Kidd hands the mic to a variety of friends and acquaintances, each of whom has their own experience of purity culture making them feel inherently sinful for having normal biological urges, making them believe that they should have no expectation of sexual pleasure, and denying them the tools to protect themselves from abuse, infection and pregnancy. Though anecdotal, these dozens of accounts are powerful evidence for the author's assertion that she and her peers have been 'deeply, permanently affected - some even broken -' by this culture.
The rest of the book tackles a wide range of topics, including televangelism and prosperity gospel, and the Christian stand-up comedy to alt right pipeline. Each of the nine essays is meticulously researched, thoughtful and incisive, with some chapters incredibly ambitious in their scope. The essays are long, and some could have benefited from some editing to trim down unnecessary detail. Some readers may come to Jesusland expecting a more superficial riff on the author's memories of growing up evangelical and be put off by the depth and ambition of the book, but it is an incredibly observant, enlightening book which has left me with a far greater understanding of the subject.
Thank you to NetGalley and ECW Press for the opportunity to read and review an ARC of this book in exchange for an honest review.