Narrative Creativity: An Introduction to How and Why

by Angus Fletcher, Mike Benveniste

This Element offers a concise introduction to the theory and practice of narrative creativity. It distinguishes narrative creativity from ideation, divergent thinking, design thinking, brainstorming, and other current approaches to explaining and/or cultivating creativity. It explains the biological and neuroscientific origins of narrative creativity. It provides practical exercises, developed and tested in hundreds of classrooms and businesses, and validated independently by the US Army. It details how narrative creativity contributes to technological innovation, scientific progress, cultural growth, and psychological wellbeing. It describes how narrative creativity can be assessed. This title is also available as Open Access on Cambridge Core.

92 pages, Hardcover

Published January 30, 2025

About the author

Angus Fletcher was Distinguished Professor Emeritus, City University of New York, and the author of Allegory: The Theory of a Symbolic Mode, Colors of the Mind, and A New Theory for American Poetry, among other books.