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PREVIEW COPY: No B.S. Rules of Direct Marketing for Non-Direct Marketing Businesses
PREVIEW
No B.S. Rules of Direct Marketing for Non-Direct Marketing Businesses
BUILD AN UNSTOPPABLE MARKETING MACHINE
The big brands want you to take their marketing strategies as gospel, leaving “ordinary” business left chasing their tails. For most businesses, squandering thousands on boosting brand awareness, follows, and likes, is a fool’s errand. Cut the B.S. and take your business from “ordinary” to extraordinary.
Dan Kennedy joins forces with fellow heavyweights, Darcy Juarez and Marty Fort, to learn how to skyrocket sales, retain customers, and master Dan’s 10 No B.S. Rules of Direct Marketing for Non-Direct Marketing
Rule #1: There Will ALWAYS Be an Offer or Offers
Rule #2: There Will Be Reason to Respond Right Now
Rule #3: You Will Give Clear Instructions
Rule #4: There Will Be Tracking, Measurement, and Accountability
Rule #5: Only No-Cost Brand-Building
Rule #6: There Will Be Follow-Up
Rule #7: There Will Be Strong Copy
Rule #8: It Will Look Like Mail-Order Advertising
Rule #9: Results Rule, Period.
Rule #10: You Will Be A Tough-Minded Disciplinarian and Put Your Business on a Strick Direct Marketing Diet
No B.S. Rules of Direct Marketing for Non-Direct Marketing Businesses
BUILD AN UNSTOPPABLE MARKETING MACHINE
The big brands want you to take their marketing strategies as gospel, leaving “ordinary” business left chasing their tails. For most businesses, squandering thousands on boosting brand awareness, follows, and likes, is a fool’s errand. Cut the B.S. and take your business from “ordinary” to extraordinary.
Dan Kennedy joins forces with fellow heavyweights, Darcy Juarez and Marty Fort, to learn how to skyrocket sales, retain customers, and master Dan’s 10 No B.S. Rules of Direct Marketing for Non-Direct Marketing
Rule #1: There Will ALWAYS Be an Offer or Offers
Rule #2: There Will Be Reason to Respond Right Now
Rule #3: You Will Give Clear Instructions
Rule #4: There Will Be Tracking, Measurement, and Accountability
Rule #5: Only No-Cost Brand-Building
Rule #6: There Will Be Follow-Up
Rule #7: There Will Be Strong Copy
Rule #8: It Will Look Like Mail-Order Advertising
Rule #9: Results Rule, Period.
Rule #10: You Will Be A Tough-Minded Disciplinarian and Put Your Business on a Strick Direct Marketing Diet
148 pages, Kindle Edition
Published October 28, 2024
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