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Studio Press Street Style Nike A visual history of the iconic brand.
Studio Press Street Style Nike A visual history of the iconic brand ABISBOOK Studio Press.
160 pages, Hardcover
Published November 7, 2024
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October 7, 2025
In terms of chronicling the history of Nike’s designers, technology, collaborations, and journey, I think this book does alright.
I like how it gives an idea of what went into each shoe from technology to inspiration, and adds some history and context. I also like that it has different segments for different shoe models. I personally didn’t know much about Peter Moore or Bruce Kilgore or Tinker Hatfield despite owning several Nike shoes myself.
I also like how it talks about what went into the marketing of these shoes. Nike is probably the most well-known company in the entire world, for good reason. In late-stage capitalism, merit of the product only goes so far — it’s about how you sell it. The branding and logo is iconic and this books takes you through how it came to be. It is a little bit superficial, a handful of sentences and not too many details but enough for a casual sneakerhead to need to know.
One of my biggest problems with this is non-specificities. For example, it says “There were some ups, like the debut of the first Nike-branded running shoes during the 1972 Olympic Trials, which became instantly popular on the market,” — how do you define instantly popular? It also says “Despite (Kanye) West and Nike parting ways shortly after,” — how soon is shortly after, days or months or years? In non-fiction, I feel these are things that must be quantified and compared to draw a contrast instead of using blanketed adjectives.
I appreciate that this is unauthorised and unofficial since it mentions the $35 that the Nike logo designer got as commission and that Colin Kaepernick was blackballed by the NFL for kneeling during the anthem in protest of racial issues. However, the book does praise every mention of Nike designers and products and technology. It seems to be a bit biased to Nike. Despite that, the facts are correct.
Overall, it’s a good introduction to Nike but not a comprehensive history. I don’t believe it was intended to be comprehensive and that’s okay. There were some issues but I did enjoy reading this and loved seeing attached images that give me an idea of what I’m reading about.
I like how it gives an idea of what went into each shoe from technology to inspiration, and adds some history and context. I also like that it has different segments for different shoe models. I personally didn’t know much about Peter Moore or Bruce Kilgore or Tinker Hatfield despite owning several Nike shoes myself.
I also like how it talks about what went into the marketing of these shoes. Nike is probably the most well-known company in the entire world, for good reason. In late-stage capitalism, merit of the product only goes so far — it’s about how you sell it. The branding and logo is iconic and this books takes you through how it came to be. It is a little bit superficial, a handful of sentences and not too many details but enough for a casual sneakerhead to need to know.
One of my biggest problems with this is non-specificities. For example, it says “There were some ups, like the debut of the first Nike-branded running shoes during the 1972 Olympic Trials, which became instantly popular on the market,” — how do you define instantly popular? It also says “Despite (Kanye) West and Nike parting ways shortly after,” — how soon is shortly after, days or months or years? In non-fiction, I feel these are things that must be quantified and compared to draw a contrast instead of using blanketed adjectives.
I appreciate that this is unauthorised and unofficial since it mentions the $35 that the Nike logo designer got as commission and that Colin Kaepernick was blackballed by the NFL for kneeling during the anthem in protest of racial issues. However, the book does praise every mention of Nike designers and products and technology. It seems to be a bit biased to Nike. Despite that, the facts are correct.
Overall, it’s a good introduction to Nike but not a comprehensive history. I don’t believe it was intended to be comprehensive and that’s okay. There were some issues but I did enjoy reading this and loved seeing attached images that give me an idea of what I’m reading about.
Displaying 1 of 1 review