Cum să vinzi: Modul în care vor să cumpere clienții tăi

by Dale Carnegie, Maria Tudose (Translator)

Experții de la Dale Carnegie & Associates subliniază un adevăr simplu, dar ignorat de mulți: procesul de vânzare începe înainte de a te întâlni cu potențialul client și fiecare tranzacție este unică în felul său. Strategia propusă de ei îți dezvăluie comportamentul pe care trebuie să-l adopți pentru a câștiga respectul cumpărătorului.

Genres: Business, Nonfiction

288 pages, Paperback

Published January 1, 2023

About the author

Dale Carnegie was an American writer and teacher of courses in self-improvement, salesmanship, corporate training, public speaking, and interpersonal skills. Born into poverty on a farm in Missouri, he was the author of How to Win Friends and Influence People (1936), a bestseller that remains popular today. He also wrote How to Stop Worrying and Start Living (1948), Lincoln the Unknown (1932), and several other books.
One of the core ideas in his books is that it is possible to change other people's behavior by changing one's behavior towards them.

Reviews

[John · Rating 5 out of 5]

If you need a primer on effective sales, this book is for you. Others have come and gone but Dale Carnegie is the original sales trainer with How to Win Friends and Influence People. This book weaves in those same Human Relationship Principles with and effective sales process. This is what you need. No gimmicks or pressure close situations. Just good old fashioned people skills and a pathway to follow. This has practical, fleshed out tools and guidelines to walk you through plus you can reach out to the organization for other resources and even training. This book is easy to follow with lots of great examples. If you utilize the process in this book you will be more effective than most other sales people.

[Ed Barton · Rating 4 out of 5]

Modern Application of Classic Carnegie

The Dale Carnegie system is a powerful tool for building rapport and meaningful professional relationships. This 21st Century take on Carnegie’s fundamental system emphasizes the importance of relationship, listening and questioning in the sales process - as well as engaging customers in the way they want to be engaged. A good read.

[Tsvetomir · Rating 5 out of 5]

This book is a well structured guide for theory and practice on how to build working and winning relationship with clients. Recommended for everyone who wants to upgrade current knowledge and skills in the area.

[Arun Narayanaswamy · Rating 3 out of 5]

Good book on cultural nuances and mindset of sales process.
Fast paced book with various examples. Great summary to wind up the book as well.

[Iggy · Rating 4 out of 5]

Super poradnik, trochę za dużo autoreklamy firmy

[Savio Sebastian · Rating 4 out of 5]

Good reminder of timeless ideas

[Joe Nickels · Rating 5 out of 5]

The book has both theory, philosophy and a methodology.