Quick Guide on How to Develop Textbooks & Materials for Learning Chinese Language (Chinese Version)

by Zhou Xiaogeng

(View this introduction in Chinese Version, please go blog.sina.com.cn/u/2574064533) If you are a Chinese language teacher or a researcher on this area, you can try to plan a new to work as a "developer" of the textbooks or any other types of resources on learning Chinese language, and then to have them published.This expanding in your role means something more learners will benefit from your knowledge and experience, and they will also pay back to you. Probably you will think it is difficult to make this change for reasons such as "I have never done this job before", or "I really lack the marketing experience", etc. Actually, you will change your idea after reading this guide book. It brings you essential knowledge along with practical the "Hows", thus helps you to make your first step.  Now, it is time to start!  ContentsChapter 1: Facing a Blue General View on MarketChapter 2: Balance between "Ins" and "Outs": Product SegmentationChapter 3: Draw an Ideal Product DesigningChapter 4: Go in an Express Controlling and ManagementChapter 5: Convert knowledge to Publishing and GainingChapter 6: Secure your Intellectual Property ProtectionChapter 7: Cases and Reports

108 pages, Paperback

First published March 8, 2014

About the author

I once heard that everyone carries a mission when he or she comes to this world.

I realized something important: to help learners radically increase efficiency in the learning process, they first needed to understand this language. That is, they needed to know the specific way of thinking beneath the surface and to catch the rationalities in rules and the ways in which to apply them. It is similar to how we learn math: we always focus on the philosophies and approaches, and we never try to memorize the equations and the results.

Most people find great pleasure in thinking and creating in their own way, but it also calls for more hard work to make any progress. In the coming days, I will do just like many others would do with their own dreams. I want to fulfill my mission well: to create good things for learners so that they can learn this ancient and vibrant language in a much easier and interesting way.