For reasons that don't need exploring at this juncture, I needed to find out more about the Marvel Comics minor character Henry Hellrung, an actor who played Tony Stark on an Avengers TV show who later becomes Tony's AA sponsor. I figured that the best place to start would be the series that introduced him, The Order. This was a ten-issue series that was part of the post-Civil War branding The Initiative; The Order was California's team. It had what I thought was a pretty fun premise, which was that none of them were superheroes before this. They were all celebrities who were given superpowers that were specially chosen for them, and so in addition to defeating villains they had to manage public relations and generally deal with the nature of fame. And Henry Hellrung was the leader of the Order, reporting to Tony, now retconned in as Tony's AA sponsor and so on.
Interesting premise? I thought so. Then I read it. Wow, was that a mistake.
I should probably preface this by saying that I really hate Matt Fraction's Iron Man run. I really, really, really hate it. So I probably should have taken this into account. But I figured that Tony probably wasn't going to be in this all that much (he does have a few cameos), and that the premise, first couple issues, and structure were interesting. Every issue is structured as an interview with a different team member, and the action scenes have interesting relevant quotes in them, and unlike Fraction's Iron Man run, this run did not seem to be exuding depression, humiliation, and self-loathing. Tony is actually way more functional here than in Fraction's IM run, which is a little weird because in other books of this era Tony is lying on the floor sobbing more than once. Anyway. So it was actually okay at the beginning. Then it got weird.
This is going to sound bizarre if you're not into comics, but you know how sometimes you read a character who was created by a particular writer and it feels like their own character that they made is acting out of character? Henry Hellrung is like that. He's Tony's AA sponsor. He should be supportive. He is occasionally supportive. Then he is occasionally cruel, because everyone in this book is occasionally viciously cruel.
Like everyone else on The Order (other than Pepper, who isn't in the field, and yes, of course Henry hits on Pepper) he has no superheroing experience and appears to have gotten to be team leader via nepotism. He is better at admin than in the field -- at one point early on he makes a bad move in combat that Pepper chews him out for -- and other than the occasional vicious cruelty should probably have the organization job and not the battlefield job, but very few of Marvel's teams (other than early 90s Avengers) run separate field and admin leaders.
He and Tony have this extremely weird dynamic where Tony is his boss and he's Tony's AA sponsor so he calls Tony up to beg for advice on how to run a team and then harangues him about going to AA meetings. The Order gets kicked out of their old HQ because their landlord doesn't like the property damage so Tony wants to buy them a new HQ farther away from civilians and Henry doesn't like the new building and keeps complaining about it while they're touring it and Tony keeps telling him to shut up un a way that reads as extremely mean and not at all jocular.
The villains keep getting piled on way too fast. There is a final villain by the end of the run, but for most of it it feels like they're fighting four people at the same time. There are lizards and zombie homeless people and a government agent who wants to kill Henry and and and--
The characters are fine. I liked them. Maggie was introduced as someone complaining that no one ever pronounces her surname right (it's German) and her explanation of how to pronounce it was wrong. So that was a little weird.
The other character-related plot in this half of the run was with Becky, the hero who is a child celebrity now in her late teens. There's a plot involving a sex tape of her potentially getting leaked, and Kate, the Order's PR person, has to figure out how to stop it. She discovers that Becky was actually underage then and lied about it. So you might think, okay, now we will concern ourselves with potential trials for child porn and so on and so forth. Clearly if we're focusing on sexualization and exploitation, that's what's important. Nope! See, what actually matters is that her father who is her manager has his life ruined because that means that if she lied about her age some of her pageant wins are invalidated. How in the world do you write this plot and try to figure out what element is most important in its wrongness and not pick "the fact that there is now child porn circulating?"
Anyway.
That's #1-5! I've got more to say about #6-10 as soon as I find the entry for the TPB about that.