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An Introduction to Marketing & AI: A Beginner's Guide to Capitalizing on AI in Marketing
An Introduction to Marketing & A Beginner’s Guide to Capitalizing on AI in Marketing was inspired by the desire to offer students, businesses, marketers, and enthusiasts a comprehensive yet accessible view of how artificial intelligence is revolutionizing the marketing landscape.
As AI continues to dominate headlines and transform industries, it’s easy to feel overwhelmed by the constant change and the pressure to keep up. You might wonder, How will AI impact my career, marketing strategies, or business operations? This book addresses those questions and more, providing you with practical insights and a clear understanding of AI’s role in marketing and business growth.
AI’s impact is being felt across every aspect of the marketing ecosystem. From content creation, SEO, and SEM to email marketing, social media automation, predictive analytics, and marketing automation—no area is left untouched. AI-driven tools and data-driven marketing strategies are changing how we connect with consumers and drive engagement.
This guide is divided into three essential
Part 1 introduces artificial intelligence and explores its transformative influence on marketing and the world. You’ll learn about the latest AI trends and how they shape consumer behavior.Part 2 offers a hands-on, practical guide to integrating AI into your marketing strategies, including the best AI tools for marketers and techniques to optimize digital marketing, content creation, and data analysis.Part 3 delves into how businesses can prepare for an AI-driven future, focusing on AI readiness and strategic implementation to drive success.Whether you're a beginner eager to explore AI or a marketer looking to stay ahead of the curve, An Introduction to Marketing & AI will equip you with the tools, techniques, and insights needed to capitalize on the AI revolution and elevate your marketing game.
As AI continues to dominate headlines and transform industries, it’s easy to feel overwhelmed by the constant change and the pressure to keep up. You might wonder, How will AI impact my career, marketing strategies, or business operations? This book addresses those questions and more, providing you with practical insights and a clear understanding of AI’s role in marketing and business growth.
AI’s impact is being felt across every aspect of the marketing ecosystem. From content creation, SEO, and SEM to email marketing, social media automation, predictive analytics, and marketing automation—no area is left untouched. AI-driven tools and data-driven marketing strategies are changing how we connect with consumers and drive engagement.
This guide is divided into three essential
Part 1 introduces artificial intelligence and explores its transformative influence on marketing and the world. You’ll learn about the latest AI trends and how they shape consumer behavior.Part 2 offers a hands-on, practical guide to integrating AI into your marketing strategies, including the best AI tools for marketers and techniques to optimize digital marketing, content creation, and data analysis.Part 3 delves into how businesses can prepare for an AI-driven future, focusing on AI readiness and strategic implementation to drive success.Whether you're a beginner eager to explore AI or a marketer looking to stay ahead of the curve, An Introduction to Marketing & AI will equip you with the tools, techniques, and insights needed to capitalize on the AI revolution and elevate your marketing game.
395 pages, Kindle Edition
Published November 6, 2024
1 person is currently reading
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