It's a weird book, but I like it. It's *very* concrete (as you might guess from the name). I wouldn't use it on its own because of that, but it's a good companion book for self study.
As an example of the weirdness: it talks about the Hilbert basis theorem purely in terms of generating sets of polynomials, and not Noetherian rings. The proof talks about ascending chain conditions, of course, but it doesn't really embed the theorem in the broader context of algebraic geometry (I have not finished the book, maybe it generalizes later).
Update after finishing: as you might expect from the name, it does a very good job of explaining the ideal - variety connection. This comes at the expense of not discussing e.g. the geometry of curves very much (compare the contents of this book to part 1 of A Royal Road to Algebraic Geometry, for instance).