Does your tech startup have – in you – what it takes to survive and thrive?
Great tech simply isn’t enough, and many first-time technical founders don’t know what they don’t know. Books on business strategy are abundant, but candid, practical advice is hard to find from technical founders who have “walked the path” and received an MBA from the “School of Hard Knocks." To the first-time technical startup founder, most business books focused on startup strategies might seem inaccessible, outdated, and off-topic.
To that end, Eldon Sprickerhoff, cofounder of cybersecurity firm eSentire, has assembled a list of everything he didn’t know as a first-time technical startup founder before his firm rocketed to a valuation of over $1 billion, finding product-market fit, raising early- stage capital, competing against bigger and better-funded competitors, building resilience, pushing through failure—and dealing with success.
In Committed, Sprickerhoff offers readers “survival strategies” that encourage technical founders to embrace their new title, the one that matters Chief Survival Officer.
Full disclosure: I was given a free advance reader copy of this book by Sasha Stolz Publicity in exchange for an honest review.
Part of my job as a book reviewer is reading titles that I wouldn’t normally seek out. Some of these are books that appeal to a niche audience. However, I believe that even if a title is not for everyone, there’s still something that people can connect to, especially if it’s good. I’ve looked at books like "Caterham Sevens: The Official Story of a Unique British Sportscar from Conception to CSR" by Chris Rees in the past. Today, I’ll analyze another niche title, this one being "Committed: Startup Survival Tips and Uncommon Sense for First-Time Tech Founders" by Eldon Sprickerhoff. While it’s a manual that effectively appeals to a specific audience, general readers can find something in it too.
What a great book for the first time entrepreneur. It gives a high level overview of many challenges and potential pitfalls when starting your first business. Eldon also shares great anecdotes and stories from founding eSentire. Having founded a company before, this made me nostalgic and excited to do it again!