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Fearless Pricing: Ignite Your Team, Own Your Value, and Command What You Deserve
How much money are you leaving on the table?
Are you tired of leaving money on the table when prospects and customers compare you to inferior competition who can “do the same thing for cheaper?” Does fear of losing customers and sales volume cause your team to underprice and over-discount?
It’s time to break free from fear-based pricing and earn the profits that reflect the true value you’ve worked hard to create. Fearless Pricing provides the tools, strategies, and mindset shifts your team needs to price with confidence and command higher margins.
Speaker, author, and pricing expert Casey Brown exposes the myths that trap businesses in a cycle of underpricing and offers proven tactics to overcome them. Packed with real-world examples, actionable strategies, and powerful insights, Fearless Pricing is your blueprint for transforming how you think, talk, and make decisions about pricing.
In this book, you’ll learn how
Ignite Your Build a powerful pricing culture that energizes your organization to drive sustainable growth and profitability.Own Your Develop the mindset and language to confidently articulate your value to customers without apology.Command What You Master the strategies to set and defend higher prices, securing the margins that match your value.
Overcome the limitations that sabotage pricing success and hold your business back. Stop second-guessing your prices and start commanding what you deserve. Fearless Pricing will show you how.
Harness value. Price with confidence. Unleash profits.
Are you tired of leaving money on the table when prospects and customers compare you to inferior competition who can “do the same thing for cheaper?” Does fear of losing customers and sales volume cause your team to underprice and over-discount?
It’s time to break free from fear-based pricing and earn the profits that reflect the true value you’ve worked hard to create. Fearless Pricing provides the tools, strategies, and mindset shifts your team needs to price with confidence and command higher margins.
Speaker, author, and pricing expert Casey Brown exposes the myths that trap businesses in a cycle of underpricing and offers proven tactics to overcome them. Packed with real-world examples, actionable strategies, and powerful insights, Fearless Pricing is your blueprint for transforming how you think, talk, and make decisions about pricing.
In this book, you’ll learn how
Ignite Your Build a powerful pricing culture that energizes your organization to drive sustainable growth and profitability.Own Your Develop the mindset and language to confidently articulate your value to customers without apology.Command What You Master the strategies to set and defend higher prices, securing the margins that match your value.
Overcome the limitations that sabotage pricing success and hold your business back. Stop second-guessing your prices and start commanding what you deserve. Fearless Pricing will show you how.
Harness value. Price with confidence. Unleash profits.
- GenresBusiness
332 pages, Paperback
Published November 8, 2024
16 people are currently reading
35 people want to read
About the author
Casey Brown
1 book1 followerCasey Brown is a pricing geek and professional speaker with a passion to help leaders, entrepreneurs, and sellers to command the prices they deserve. As the founder of Boost Pricing, she leads a team of experts who help companies sell at higher prices to drive profitable growth. Through her consulting work and keynotes, Casey demystifies customer tactics and arms sellers with practical, ready-to-implement steps to negotiate fearlessly, price confidently, and own their value.
Casey’s decades-long reputation as a pricing expert arose from pioneering innovative content, formulating and executing pricing strategies, and coaching and training teams to drive sustainable results. She has helped over 1,000 companies generate more than $1 billion in incremental profits.
Casey holds degrees in Chemical Engineering, Spanish, and Business, is fluent in Spanish, and is a certified Six Sigma Black Belt. Outside of her professional pursuits, she founded a nonprofit organization that funds life-changing cleft lip and palate surgeries in Guatemala and dedicates over 600 hours annually to volunteer work focused on meeting children’s basic needs.
Her TEDx talk has been viewed nearly 4 million times. Casey lives in Columbus, Ohio with her family.
Casey’s decades-long reputation as a pricing expert arose from pioneering innovative content, formulating and executing pricing strategies, and coaching and training teams to drive sustainable results. She has helped over 1,000 companies generate more than $1 billion in incremental profits.
Casey holds degrees in Chemical Engineering, Spanish, and Business, is fluent in Spanish, and is a certified Six Sigma Black Belt. Outside of her professional pursuits, she founded a nonprofit organization that funds life-changing cleft lip and palate surgeries in Guatemala and dedicates over 600 hours annually to volunteer work focused on meeting children’s basic needs.
Her TEDx talk has been viewed nearly 4 million times. Casey lives in Columbus, Ohio with her family.
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Displaying 1 - 20 of 20 reviews
March 2, 2025
"Fearless Pricing" by Casey Brown - A Game-Changer for Your Business
Let me tell you about a book that seriously changed how I think about pricing in business. Casey Brown's "Fearless Pricing" isn't just another business book gathering dust on your shelf – it's a practical guide that could transform your company's bottom line.
Pricing Strategy That Actually Works
Here's the thing: most of us are leaving money on the table without even realizing it. Brown shows how smart pricing isn't just about numbers – it's a powerful growth strategy that can supercharge your business.
What I really loved was how she breaks down big concepts with simple examples. She shows how even tiny price increases (we're talking small adjustments) can lead to massive improvements in profitability. The examples are so straightforward that you can easily explain them to your team, even the ones who zone out during financial discussions.
The Discount Trap
We've all been there – a customer pushes back on price, and we immediately jump to offering discounts. Brown does an amazing job of explaining the relationship between pricing and volume, making you think twice before automatically slashing prices. She gives you practical ways to evaluate when discounting makes sense and when it's just hurting your business.
Getting Inside Your Customer's Head
One of the most helpful parts of the book deals with buyer psychology. Brown breaks down the different types of price objections you'll hear and gives you a game plan for each one. Instead of panicking when someone says "that's too expensive," you'll have strategies ready to handle these conversations with confidence.
Stop Giving Away Free Stuff!
Brown has this knack for helping you spot where you're basically giving away valuable services or products for free. Reading this section was like having someone shine a flashlight on all the places I've been undercharging. Eye-opening doesn't even begin to cover it.
The tools at the end of the book are worth their weight in gold – especially that Revenue Margin Scattergram. Trust me, once you use it, you'll wonder how you ever ran your business without it.
The Quote That Hit Home
There's this one principle in the book that really stuck with me: "Accepting mediocre pay for excellent work is unjust." That line alone was worth the price of admission. It's not just about making more money – it's about valuing yourself and what you bring to the table.
Real Talk, Real Results
What makes this book different is how practical it is. It's filled with stories you can relate to and concepts that don't require an MBA to understand. You can literally finish a chapter and immediately implement something valuable in your business.
Bottom Line
Whether you're just starting out, running an established business, or leading a sales team, "Fearless Pricing" delivers the goods. In a world where pricing decisions often come from gut feelings or what your competitors are doing, Brown gives you a solid framework for making choices that will actually boost your profits.
This isn't just a book I'm recommending – it's a toolkit I wish I'd had years ago. Do yourself (and your bank account) a favor and pick up "Fearless Pricing" by Casey Brown.
Let me tell you about a book that seriously changed how I think about pricing in business. Casey Brown's "Fearless Pricing" isn't just another business book gathering dust on your shelf – it's a practical guide that could transform your company's bottom line.
Pricing Strategy That Actually Works
Here's the thing: most of us are leaving money on the table without even realizing it. Brown shows how smart pricing isn't just about numbers – it's a powerful growth strategy that can supercharge your business.
What I really loved was how she breaks down big concepts with simple examples. She shows how even tiny price increases (we're talking small adjustments) can lead to massive improvements in profitability. The examples are so straightforward that you can easily explain them to your team, even the ones who zone out during financial discussions.
The Discount Trap
We've all been there – a customer pushes back on price, and we immediately jump to offering discounts. Brown does an amazing job of explaining the relationship between pricing and volume, making you think twice before automatically slashing prices. She gives you practical ways to evaluate when discounting makes sense and when it's just hurting your business.
Getting Inside Your Customer's Head
One of the most helpful parts of the book deals with buyer psychology. Brown breaks down the different types of price objections you'll hear and gives you a game plan for each one. Instead of panicking when someone says "that's too expensive," you'll have strategies ready to handle these conversations with confidence.
Stop Giving Away Free Stuff!
Brown has this knack for helping you spot where you're basically giving away valuable services or products for free. Reading this section was like having someone shine a flashlight on all the places I've been undercharging. Eye-opening doesn't even begin to cover it.
The tools at the end of the book are worth their weight in gold – especially that Revenue Margin Scattergram. Trust me, once you use it, you'll wonder how you ever ran your business without it.
The Quote That Hit Home
There's this one principle in the book that really stuck with me: "Accepting mediocre pay for excellent work is unjust." That line alone was worth the price of admission. It's not just about making more money – it's about valuing yourself and what you bring to the table.
Real Talk, Real Results
What makes this book different is how practical it is. It's filled with stories you can relate to and concepts that don't require an MBA to understand. You can literally finish a chapter and immediately implement something valuable in your business.
Bottom Line
Whether you're just starting out, running an established business, or leading a sales team, "Fearless Pricing" delivers the goods. In a world where pricing decisions often come from gut feelings or what your competitors are doing, Brown gives you a solid framework for making choices that will actually boost your profits.
This isn't just a book I'm recommending – it's a toolkit I wish I'd had years ago. Do yourself (and your bank account) a favor and pick up "Fearless Pricing" by Casey Brown.
December 24, 2025
‘Help your team uncover opportunities in pricing’ – Wise advice from an expert!
Ohio author Casey Brown, with degrees in chemical engineering, Spanish, and business, is the founder of Boost Pricing. Her goal, both in her company and in this book, is to help companies sell at higher prices to drive profitable growth. At this particular time when all eyes are on the chaotic economy, Casey steps forward, addressing the demand curve of pricing and states ‘The demand curve tells us if you charge more, you sell less; if you charge less, you sell more. Simple math. This is a very straightforward explanation of how pricing works. But that’s not how it is in the real world.’ Providing insights about the nebulous topic of pricing, Casey has written this book for business owners and leaders who oversee sales teams with pricing discretion and discount authority, offering valuable insights in five parts: Why pricing, Customer tactics, Pricing opportunities, Pricing for value, and Executing on strategy. Well written and easy to understand, this book provides a boost for business teams to incorporate.
As valuable as this book is for businesses, it also delivers information to shoppers and customers, allowing a better understanding for making market decisions! A very fine resource for everyone.
Ohio author Casey Brown, with degrees in chemical engineering, Spanish, and business, is the founder of Boost Pricing. Her goal, both in her company and in this book, is to help companies sell at higher prices to drive profitable growth. At this particular time when all eyes are on the chaotic economy, Casey steps forward, addressing the demand curve of pricing and states ‘The demand curve tells us if you charge more, you sell less; if you charge less, you sell more. Simple math. This is a very straightforward explanation of how pricing works. But that’s not how it is in the real world.’ Providing insights about the nebulous topic of pricing, Casey has written this book for business owners and leaders who oversee sales teams with pricing discretion and discount authority, offering valuable insights in five parts: Why pricing, Customer tactics, Pricing opportunities, Pricing for value, and Executing on strategy. Well written and easy to understand, this book provides a boost for business teams to incorporate.
As valuable as this book is for businesses, it also delivers information to shoppers and customers, allowing a better understanding for making market decisions! A very fine resource for everyone.
December 15, 2025
Visual Guide to Own Your Value
Definitely, a revealing read, with impressive clarity when it comes to explaining, breaking down, and dissecting the extensive research, data, and broad scope this book brings to the table.
The charts and graphics, so intelligently presented by the author, struck me as not only helpful but necessary for maximizing the book's impact when illustrating and reinforcing the articulation of the different concepts shown.
What I liked most about this reading is that, through the demystification of so many preconceived notions, it generates a clear new vision, building confidence in those of us on the receiving end. Furthermore, it provides countless simple and practical tools that will undoubtedly help generate a comprehensive mindset shift within companies, aiding their growth.
If you are starting a venture, or want to renew the concept of value within your company and your team, this is a must-read that will help you exactly with what you need.
Definitely, a revealing read, with impressive clarity when it comes to explaining, breaking down, and dissecting the extensive research, data, and broad scope this book brings to the table.
The charts and graphics, so intelligently presented by the author, struck me as not only helpful but necessary for maximizing the book's impact when illustrating and reinforcing the articulation of the different concepts shown.
What I liked most about this reading is that, through the demystification of so many preconceived notions, it generates a clear new vision, building confidence in those of us on the receiving end. Furthermore, it provides countless simple and practical tools that will undoubtedly help generate a comprehensive mindset shift within companies, aiding their growth.
If you are starting a venture, or want to renew the concept of value within your company and your team, this is a must-read that will help you exactly with what you need.
December 17, 2025
For Entrepreneurs
I am currently starting a business, and we are at the stage of defining the price of our product. During this process, we faced an important challenge: one of the partners felt unsure when talking about the product’s price in front of potential customers. This hesitation created doubt and made people less willing to pay what the product is truly worth.
This experience led me to an important realization: having the right mindset is essential, as well as understanding the real value of what you are creating. The value of a product is not defined only by its price, but by the way it is presented, communicated, and sold. Most importantly, it depends on how much we, as the owners, believe in it.
When we doubt the value of what we offer, that doubt is immediately perceived by others. That is where the true key to success lies: confidence, conviction, and the way we stand behind our idea. This book comes at a very relevant and timely moment, as it reinforces exactly that mindset and reminds us to trust our product and our vision.
I am currently starting a business, and we are at the stage of defining the price of our product. During this process, we faced an important challenge: one of the partners felt unsure when talking about the product’s price in front of potential customers. This hesitation created doubt and made people less willing to pay what the product is truly worth.
This experience led me to an important realization: having the right mindset is essential, as well as understanding the real value of what you are creating. The value of a product is not defined only by its price, but by the way it is presented, communicated, and sold. Most importantly, it depends on how much we, as the owners, believe in it.
When we doubt the value of what we offer, that doubt is immediately perceived by others. That is where the true key to success lies: confidence, conviction, and the way we stand behind our idea. This book comes at a very relevant and timely moment, as it reinforces exactly that mindset and reminds us to trust our product and our vision.
December 17, 2025
Losing the fear of setting value
This book made me reflect on how often fear influences decisions that seem technical but are actually emotional. Setting a price is not only about a number. It is also a way of showing how much we believe in what we do. Throughout the reading, I understood that lowering prices because of insecurity does not only affect results, but also team confidence and the perception of the work itself. The central message encourages owning value with clarity and communicating it without apology. I found it meaningful how the book connects pricing with identity and leadership, showing that a confident organization communicates coherence and respect. In the end, the strongest reflection is that learning to charge fairly is not about being aggressive, but about being honest with effort, experience, and impact.
This book made me reflect on how often fear influences decisions that seem technical but are actually emotional. Setting a price is not only about a number. It is also a way of showing how much we believe in what we do. Throughout the reading, I understood that lowering prices because of insecurity does not only affect results, but also team confidence and the perception of the work itself. The central message encourages owning value with clarity and communicating it without apology. I found it meaningful how the book connects pricing with identity and leadership, showing that a confident organization communicates coherence and respect. In the end, the strongest reflection is that learning to charge fairly is not about being aggressive, but about being honest with effort, experience, and impact.
December 19, 2025
Life Changer
This book was simply incredible to me and immediately caught my attention. One of the things that captivated me the most from the very beginning was the title. From the moment I read it, I knew it would be an investment in myself and that I would find powerful messages to help transform not only the way I manage teams in a company, but also the way I lead my life in general.
It is a unique book that delivers very powerful messages and highlights the importance of speaking kindly to ourselves, attracting positive things, and understanding the power of words. The way we talk to ourselves shapes our mindset and helps us build a winning mentality to achieve our goals in all areas of life.
It is a great book that can truly change lives, as it confronts readers with themselves and invites them to rethink how they speak, think, and interact with the world around them.
This book was simply incredible to me and immediately caught my attention. One of the things that captivated me the most from the very beginning was the title. From the moment I read it, I knew it would be an investment in myself and that I would find powerful messages to help transform not only the way I manage teams in a company, but also the way I lead my life in general.
It is a unique book that delivers very powerful messages and highlights the importance of speaking kindly to ourselves, attracting positive things, and understanding the power of words. The way we talk to ourselves shapes our mindset and helps us build a winning mentality to achieve our goals in all areas of life.
It is a great book that can truly change lives, as it confronts readers with themselves and invites them to rethink how they speak, think, and interact with the world around them.
December 19, 2025
Fearless Pricing is a much-needed jolt of clarity and courage for teams and business leaders who struggle to charge what they're truly worth. Casey Brown cuts through the excuses and emotional baggage around pricing with a mix of real-world experience, sharp insight, and no-nonsense advice.
This is a practical playbook with actionable strategies you can apply immediately. From identifying the fear-based habits that drain profits to helping your team confidently communicate value, the book delivers page after page.
What I appreciated most was the empowering tone: you don’t need to be a pricing expert to benefit. You just need to believe your value matters and this book shows you how to own it unapologetically.
Whether you're a founder, sales leader, or consultant, Fearless Pricing helps you stop undercharging and start thriving. It’s part mindset shift, part strategy 100% essential.
This is a practical playbook with actionable strategies you can apply immediately. From identifying the fear-based habits that drain profits to helping your team confidently communicate value, the book delivers page after page.
What I appreciated most was the empowering tone: you don’t need to be a pricing expert to benefit. You just need to believe your value matters and this book shows you how to own it unapologetically.
Whether you're a founder, sales leader, or consultant, Fearless Pricing helps you stop undercharging and start thriving. It’s part mindset shift, part strategy 100% essential.
December 12, 2025
There is a concept that the author of this book calls “fear-based pricing.” Essentially, the term refers to businesses that offer a product or service at a price point that they feel is too low. However, they are afraid to ask for what they think their offerings are worth because they’re worried that potential customers will walk away and go with other, inferior competitors.
Asking for what your offerings are worth is an art form in the business world, and if you read this book, you can learn how to do it with confidence. Not only that, but you can prove to your customers that what you have for them is worth the number you’re proposing. Packed with essential tips and information, this book can help you to make more money from your business than ever before.
Asking for what your offerings are worth is an art form in the business world, and if you read this book, you can learn how to do it with confidence. Not only that, but you can prove to your customers that what you have for them is worth the number you’re proposing. Packed with essential tips and information, this book can help you to make more money from your business than ever before.
December 18, 2025
Fearless Pricing is a very important read for all business owners and entrepreneurs. Casey Brown describes clearly how we frequently make the mistake of under pricing our products or services. In this volume she explains how to get out of this situation. When customers look for quality, they will be willing to pay for it. Those who are not, can go elsewhere. The most important point made in this guide is to put the right value on your efficient work. Everything presented here is clear and easy to understand. I like the fact that the author illustrates her points with helpful graphs and illustrations. If you have a business or are starting one, then this book is your go-to for priceless advice.
March 19, 2025
great book even if you don’t control the pricing
I work for a fortune 50 company expected to sell various things. I don’t get a choice on what it costs but this book helped me understand the rate increases in a way that I can explain the value better to my customers. There is another product we sell where we are way lower than the competition and it’s not even close. All of our training material is about price but we offer so much more than price. Price will always be the conversation but I don’t lead with price anymore. The price is the kicker at the end. The icing on the cake.
I work for a fortune 50 company expected to sell various things. I don’t get a choice on what it costs but this book helped me understand the rate increases in a way that I can explain the value better to my customers. There is another product we sell where we are way lower than the competition and it’s not even close. All of our training material is about price but we offer so much more than price. Price will always be the conversation but I don’t lead with price anymore. The price is the kicker at the end. The icing on the cake.
December 17, 2025
Fearless Pricing teaches the reader how best to stand up for their value and how to unapologetically demand the higher price that they deserve. The expert on pricing, writing and speaking, Casey Brown, shares her profound insights and years of experience with candor.
Casey Brown’s concepts shows one how to avoid underpricing valuable goods or services. She also explains how to get out of the trap of immediately offering discounts when customers back away.
The real-life examples in this volume make the advice truly actionable. The tools at the end of Casey’s guide book are invaluable. If you have a business, this book is a must-read that you will refer back to.
Casey Brown’s concepts shows one how to avoid underpricing valuable goods or services. She also explains how to get out of the trap of immediately offering discounts when customers back away.
The real-life examples in this volume make the advice truly actionable. The tools at the end of Casey’s guide book are invaluable. If you have a business, this book is a must-read that you will refer back to.
December 17, 2025
Very valuable content
If you are thinking about buying this book, this is your sign to get it now. It is very interesting, full of knowledge, and also a disruptive book that teaches you about business and pricing.
The content is strong, and the author writes in a clear, practical, and friendly way that makes complicated ideas easy to understand and apply in daily life, especially if you are running a business.
One of the things I liked most was how she explains the mindset shift needed to stop fear-based decisions and start valuing what you offer. It changes all the rules and makes you believe in yourself.
Undoubtedly, this is a must-read.
If you are thinking about buying this book, this is your sign to get it now. It is very interesting, full of knowledge, and also a disruptive book that teaches you about business and pricing.
The content is strong, and the author writes in a clear, practical, and friendly way that makes complicated ideas easy to understand and apply in daily life, especially if you are running a business.
One of the things I liked most was how she explains the mindset shift needed to stop fear-based decisions and start valuing what you offer. It changes all the rules and makes you believe in yourself.
Undoubtedly, this is a must-read.
December 18, 2025
I had no idea!
This book has exceeded all my expectations. I'm starting a business, and I don't think they could have recommended a better book to help me understand many things about business.
The author is definitely a genius. He has a crystal-clear understanding of how business and the market work, and one of the most important factors: price, price!
When you start a business or service, you're afraid to charge too much. Well, this book has given me options and tools to really understand how to charge without being expensive and instead base your pricing on the value of what you sell. Go ahead and read this book. I think you'll come away wanting to start your own.
This book has exceeded all my expectations. I'm starting a business, and I don't think they could have recommended a better book to help me understand many things about business.
The author is definitely a genius. He has a crystal-clear understanding of how business and the market work, and one of the most important factors: price, price!
When you start a business or service, you're afraid to charge too much. Well, this book has given me options and tools to really understand how to charge without being expensive and instead base your pricing on the value of what you sell. Go ahead and read this book. I think you'll come away wanting to start your own.
December 18, 2025
I loved this book!
I really enjoyed this book. I think all business owners, when offering a service or product, set a price based on what they've seen in other markets. Even though we may have a lot of confidence in our products, we often think our customers are more loyal to price than to the product itself, and we fear losing them to the competition. Pricing what our offering is worth is an art in the business world. That's where this book is invaluable, as it addresses many of the questions raised earlier. The book teaches us to set prices with confidence. This book is full of advice that will be very useful in the future. I highly recommend this book.
I really enjoyed this book. I think all business owners, when offering a service or product, set a price based on what they've seen in other markets. Even though we may have a lot of confidence in our products, we often think our customers are more loyal to price than to the product itself, and we fear losing them to the competition. Pricing what our offering is worth is an art in the business world. That's where this book is invaluable, as it addresses many of the questions raised earlier. The book teaches us to set prices with confidence. This book is full of advice that will be very useful in the future. I highly recommend this book.
December 18, 2025
A valuable perspective
“Fearless pricing” by Casey Brown offers a concise and helpful way of pricing hard work and workers’ commitment, too.
It’s a book that shows the real importance of humane capital and teaches tools to encourage teams at work. I believe that it’s an ideal read to leaders who want to build a profitable business with prices according to the kind of work performed. It might help people understand the true value of work. It also helps readers to develop an open-minded culture that puts value over everything.
The ideas are well-developed and explained with theory and examples to understand the nitty-gritty of everything. It’s a concise and highly recommended book.
“Fearless pricing” by Casey Brown offers a concise and helpful way of pricing hard work and workers’ commitment, too.
It’s a book that shows the real importance of humane capital and teaches tools to encourage teams at work. I believe that it’s an ideal read to leaders who want to build a profitable business with prices according to the kind of work performed. It might help people understand the true value of work. It also helps readers to develop an open-minded culture that puts value over everything.
The ideas are well-developed and explained with theory and examples to understand the nitty-gritty of everything. It’s a concise and highly recommended book.
December 19, 2025
One of the biggest challenges we all face when starting a business is putting value on our work or what we offer. Because there is always the fear that it might be too expensive, and there's always the fear of losing customers. ‘’Fearless Pricing’’ will help you with this problem, giving you a change of mindset about your strategy and the tool to set the right price for your work. This is a valuable read with information that will change the way you do business and allow you to get what you deserve, without fear. Great read with lessons not just for your business but also for your life. I highly recommend it.
December 22, 2025
Mind changing
I found Fearless Pricing to be a strong and insightful guide, especially for businesses stuck in constant discounting and price pressure. Casey Brown clearly understands the emotional side of pricing and addresses it head-on. The book helped me see how much value is often left on the table simply because teams lack confidence in their pricing conversations.
The real-world examples made the ideas easy to grasp, and I liked how the book emphasizes communication.
This is a great read for leaders who want to shift their mindset, strengthen margins, and stop apologizing for their prices.
I found Fearless Pricing to be a strong and insightful guide, especially for businesses stuck in constant discounting and price pressure. Casey Brown clearly understands the emotional side of pricing and addresses it head-on. The book helped me see how much value is often left on the table simply because teams lack confidence in their pricing conversations.
The real-world examples made the ideas easy to grasp, and I liked how the book emphasizes communication.
This is a great read for leaders who want to shift their mindset, strengthen margins, and stop apologizing for their prices.
December 24, 2025
Fearless Pricing completely changed how I think about pricing conversations. Casey Brown does an excellent job of addressing the fear that so many teams quietly carry. The fear of losing deals if prices are too high. I appreciated how practical this book is. It gives real language, real examples, and realistic strategies that can be applied right away.
The author explains pricing confidence in a way that is achievable, even for teams that have struggled with discounting for years. I also liked how much attention is given to building a pricing culture across the entire organization.
Direct, motivating, and incredibly helpful.
The author explains pricing confidence in a way that is achievable, even for teams that have struggled with discounting for years. I also liked how much attention is given to building a pricing culture across the entire organization.
Direct, motivating, and incredibly helpful.
January 30, 2025
This book is clear, compelling and has a no BS approach to pricing. I didn't realize how deficient I was in this arena, until I read it. Most likely the reason for such an aha moment is that it turns out pricing is largely a mindset and fear based. Making the switch from fearful to fearless is a huge game changer.
February 8, 2025
Great read for any business/sales/marketing leader. Practical guide to understanding leverage of price, and the impact our mindset has on our view of money, value, worth.
Displaying 1 - 20 of 20 reviews