Most “book marketing” advice? It’s just traditional publishing — without the team.
"Do a 100-podcast tour""Show up on TV""Social media video every day""Run yourself ragged"That’s not self-publishing. That’s self-punishment.
Mini Book Marketing is part of a new Practical Publishing. Built for real people. With real lives. Who need their book to work— not just exist.
This isn’t about chasing followers or begging for attention. It’s about building a Mini Book Revenue Machine that sells books quietly and consistently to build your business one reader, one lead at a time.
Inside, you’ll
10 proven marketing channels, each built to move 100+ copies.Deploy the Launch Crew Method to start your book in pole position — even if you have zero audience.Use the FAN Model to turn one-time readers into long-term subscribers without sounding like a marketer.Break down your homepage using the HOMEPAGE Framework — the emotional blueprint that turns visitors into buyers.Discover the Drafting Maneuver that pushed a brand-new author to #1 on Amazon with no list, no followers, and no launch team.The “Billboard vs Bullseye” strategy for BookBub and Facebook ads — and which one sells books, not just gets clicks.Real strategies for real authors who want to move 1,000 books without burning out.Most self-published books sell fewer than 250 copies. That won't be you.
This is the new path. This is Practical Publishing.
You don’t need to do everything. Just start here — and keep going.
Chris Stanley’s "Mini Book Marketing" is an absolute gem for any author feeling overwhelmed by traditional publishing advice.
What makes this book stand out is its clarity. Each chapter is a mini playbook focused on a specific channel from BookBub and Amazon Ads to cross-promotions, social media, lead magnets, and more.
It’s not theory. It’s practical, real-world tested strategy. The book feels like a conversation with a mentor who genuinely wants you to win.
As someone who’s read countless book marketing guides, this one struck a rare balance: depth without complexity. If you want a high-ROI approach to move books without needing a massive audience, this is your playbook.
No focus on quality content. Let alone disseminating knowledge or research.
Hell no.
Strategies to market any rubbish on 'social media.'
It's about tips and tricks. Mostly tricks. To trick other human beings to buy rubbish.
Content creators?
Please.
Let's stop this. And return to a discussion of experts who know what they are talking about, rather than hustlers who hustle the intellectual equivalent of meth.
The brevity of this book is good, but I hope Chris Stanley considers releasing another mini-book focusing on fiction. Mini Book Marketing is geared toward nonfiction. Despite its focus on nonfiction, I still learned things. I also wish that Chris didn't put so much in the back matter of this book.
I have to admit this was a great read but it doesn't tell you more ways to market your book other than the grandiose Bookbub site and a few lesser others. Conclusion, get this book and if you're the Author of this book please look at my books