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Tiger Style: Eight Steps to Create a Winning Culture

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Coach Brian Smith knows a lot about winning. During his twenty-seven years as head coach of Mizzou’s wrestling program, it has become the most successful college sports program in the state. Coach Smith’s athletes have won ten NCAA Championships, and some have gone on to become UFC champions and Olympic competitors. In total, Brian has coached his way to over 300 wins—the most wins in Mizzou wrestling history.


The philosophy that drives Coach Smith’s incredible success is known as Tiger Style, and it has influenced the lives of not only his athletes, but his friends, colleagues, and family as well. But what is Tiger Style? How can it help you rise to meet the challenges in your life with more confidence and determination? And how can you use Tiger Style to develop a culture committed to excellence, one that expects to win?


In Tiger Style, Coach Smith lays out lessons for success based on his coaching philosophy,


Know your identity
Believe and find a way
Think right, speak right
Never be satisfiedThese principles aren’t just for athletes. As a coach, a business leader, a teacher, or simply as a human being, Tiger Style will show you that with a commitment to excellence and an expectation to win, you can consistently achieve greatness.

150 pages, Paperback

Published November 13, 2024

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About the author

Brian Smith

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Displaying 1 - 2 of 2 reviews
Profile Image for Jason.
74 reviews1 follower
March 18, 2025
Fantastic read to help develop your coaching style in sports or business. MIZ
Profile Image for Jacob Wizgird.
2 reviews
May 24, 2025
Incredible stories from an incredible coach. I love the stories and ideas shared in this book
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