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Desired Future State
What is "growth acceleration"? It's what the world's best executives think about every single day.
The fact is that simply increasing the bottom line year after year isn't enough to keep most businesses competitive. Seasoned and experienced business managers know this. The best organizations don't just grow, but they accelerate their growth. Through an aggressive and ever-evolving process of experimentation, trial and error, and strategic risk-taking, the executives who make the biggest difference and increase their company's market share find a way to make their companies grow faster.
That's exactly what you'll learn inside the pages of this book. The author, John McNulty, has developed a proven methodology that's more than just theoretical. "Desired Future State" has led him straight to the top of some of the world's most successful brands, and it can do the same for you. You'll discover both the high-level models and real-world scripts and examples for moving your organization to the top.
The fact is that simply increasing the bottom line year after year isn't enough to keep most businesses competitive. Seasoned and experienced business managers know this. The best organizations don't just grow, but they accelerate their growth. Through an aggressive and ever-evolving process of experimentation, trial and error, and strategic risk-taking, the executives who make the biggest difference and increase their company's market share find a way to make their companies grow faster.
That's exactly what you'll learn inside the pages of this book. The author, John McNulty, has developed a proven methodology that's more than just theoretical. "Desired Future State" has led him straight to the top of some of the world's most successful brands, and it can do the same for you. You'll discover both the high-level models and real-world scripts and examples for moving your organization to the top.
164 pages, Paperback
Published December 3, 2024
1 person want to read
About the author
John McNulty
34 books7 followersDate of Birth: 1895
Date of Death: 1956
One of The New Yorker reporter-stylists who enlivened that magazine in the 1940s, McNulty (1895-1956) was best known for his humorous dispatches from an Irish saloon of quotable regulars on Third Avenue (the real-life Costello's on East 44th street). To readers, McNulty's characters became a sort of ensemble group, as indeed they were in life: there's the gruffly solicitous proprietor Tim Costello; Grady the aged cabbie; assorted horse players, "scratch bums," "sour beer artists," and a diminutive handyman called The Slugger "because he talks very furious whilst drunk . Like his better-known New Yorker colleagues A.J. Liebling and Joseph Mitchell, McNulty came from the world of newspapers, where one awed reporter observed that "just as dogs will make up with some people and not with others, the English language will do things for Mr. McNulty which it will not do for the rest of us."
Date of Death: 1956
One of The New Yorker reporter-stylists who enlivened that magazine in the 1940s, McNulty (1895-1956) was best known for his humorous dispatches from an Irish saloon of quotable regulars on Third Avenue (the real-life Costello's on East 44th street). To readers, McNulty's characters became a sort of ensemble group, as indeed they were in life: there's the gruffly solicitous proprietor Tim Costello; Grady the aged cabbie; assorted horse players, "scratch bums," "sour beer artists," and a diminutive handyman called The Slugger "because he talks very furious whilst drunk . Like his better-known New Yorker colleagues A.J. Liebling and Joseph Mitchell, McNulty came from the world of newspapers, where one awed reporter observed that "just as dogs will make up with some people and not with others, the English language will do things for Mr. McNulty which it will not do for the rest of us."
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