YOU NEVER STOP NEGOTIATING. Give yourself an edge with this brand new third edition of the bestselling book by negotiation expert Ed Brodow.
For more than two decades, Brodow's acclaimed Negotiation Boot Camp® Seminars have set the standard for "how to make a deal" in Corporate America and around the world. Brodow arms us with the same proven strategies and tactics he teaches to the professional negotiators at Microsoft, Goldman Sachs, The Hartford, Learjet, Novartis, McKinsey, The Gap, Starbucks, Ritz-Carlton Hotels, British Aerospace, Raytheon, Exxon-Mobil, KPMG, Zurich Insurance, the IRS and the Pentagon. Using a wealth of examples from real-life encounters, Brodow reveals how to develop the skills and confidence you need to achieve your goals at work and in your personal life. After completing Brodow's basic training program, you will have learned how If you are interested in upgrading your negotiating skills, this is the book to read.
From Library Journal : "Negotiation expert Brodow has put his popular corporate Negotiation Boot Camp seminar into book form, offering a 12-week course (a chapter a week) wherein 'recruits' learn different skills until they can intrepidly tackle the trickiest negotiations. While his building blocks have relevance in the workplace with clients, staff, and management, Brodow's advice, garnered from the streets of his hometown of Brooklyn, NY, and his Fortune 500 clients, proves handy for everyday situations as well. Readers, for instance, will learn about buying a car or negotiating medical fees."
From Publishers Weekly : "Brodow brings a straightforward delivery to his material based on a long-running seminar he's presented to blue-chip clients like Microsoft, Starbucks and Goldman Sachs. Drawing heavily upon his own professional and personal experiences, he shows how to achieve 'win-win' scenarios in various settings, suggesting that such collaborations are what makes negotiation one of humanity's greatest accomplishments. Readers will find that Brodow's tactics get the job done."
From Booklist--American Library "Brodow's tips are clearly laid out and easy to follow. Whether negotiating for a new job, a car purchase, or selling one's home, there's something for everyone in this practical guide."
Ed Brodow is a political commentator, negotiation expert, and author of ten books including his latest, THE WAR ON WHITES: HOW HATING WHITE PEOPLE BECAME THE NEW NATIONAL SPORT. He is a former US Marine and veteran member of Screen Actors Guild, appearing in American and European movies with Jessica Lange, Ron Howard, and Christopher Reeve.
A very good book that teaches the basics of negotiating whether in the business world or for a raise at work. This is the kind of book that should read and re-read and then kept handy. The price you pay for it ($10 or so) will be repaid multiple times over when you successfully negotiate an awesome deal or significant raise.
I listened to the audio book. It was helpful, but very repetitive and I don't think I was in the right mindset to pay attention to it. I would like to pick this up again sometime in the future or read it slowly in my own time and not when I'm driving to work with a 3 week rental from the library.
Great little book on negotiation, has the feel of Dale Carniegie, the self-help type book. His repeated references to Columbo should be fewer, and he probably should not speculate on the Cuban Missile Crisis, since he is way out of his league. Still, when Brodow is focused on what he does best, teaching you how to not be a negotiate (and not be an asshole, to boot), he is spot on.
Reading this, I did gain a few new perspectives towards negotiating. But I think this book mostly puts into words things we already know.
"Treating people respectfully turns out better than being confrontational." This is common sense, but there may be situations you don't realize you're coming across as abrasive. This is where the book might be helpful for some. But it doesn't dig deeply into any of these ideas.
More than anything, this book made me laugh with all his crazy examples and stories. But I don't think Brodow was going for laughs here.
Good review of negotiation techniques. There is quite a lot of content in this book. I listened to this on audio and got a good review of negotiation, but for reflection I believe the book would be better -- there are too many lists to keep track of everything on audio. It could have used a few more examples as well. For a "boot camp", it's pretty useful.
I got this as an Audio book. The contents are nice although repetition of ideas and negotiation techniques would have been avoided. A small part of the book handles general negotiations but most of the book deals with sales negotiation techniques and mainly retail sales.
As an overall, this is a good book to read about negotiation.
This book is well written and practical. The format on my kindle fire 7" HDX was a little messed up. Strange sentence breaks and sometimes the rest of the sentence would appear a page or two later. Made reading it a little more challenging than it should have been. All three same, great advice and techniques for good negotiation.
It was like reading the same chapter again, again and again. The same concepts are repeated throughout the book. One can summarize it in 10-15 points and save time in not reading the entire material. Some points do stick and you can apply them in many walks of life.
A very quick read with basic points laid out in a straightforward manner that serve as good quick reminders. It is useful as a starter text for simple sales and work negotiations but perhaps less so for negotiations that involve complex issues, little leverage or high stakes.