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LOYALNOMICS™: The Power of Branding
Transform your business into a legendary brand by following the red thread that connects powerful branding with captivating hearts and unwavering loyalty. LOYALNOMICS™: The Power of Branding is your ultimate guide to building a brand that survives and thrives in today’s fiercely competitive landscape.
Inside, you’ll discover:
• The Blueprint for Success: Turn your business into an enduring symbol of excellence with a brand that resonates deeply with your audience.
• Human-Centric Branding: Shift from merely selling products to championing a brand that fulfills human needs, elevating your sales and profit margins to new heights.
• Master the Five C’s: Unify your operations and create a cohesive brand strategy that fosters customer loyalty and trust.
• Future-Proof Your Brand: Arm yourself with strategies and tactics to transform market upheavals into opportunities for growth and deeper customer connections.
With insights from brand titans and practical, actionable tools and strategies, LOYALNOMICS is your indispensable ally in the aggressive business world. This book is more than a guide for business leaders, entrepreneurs, marketers, and brand builders—it’s your playbook for creating a timeless brand legacy.
In the words of marketing guru Seth Godin, “Your brand is a story unfolding across all customer touchpoints.” Let LOYALNOMICS help you weave this red thread into every aspect of your business, ensuring your brand story captivates and endures.
Unlock the secrets to branding and let LOYALNOMICS guide you to a future where your brand is recognized and revered.
Inside, you’ll discover:
• The Blueprint for Success: Turn your business into an enduring symbol of excellence with a brand that resonates deeply with your audience.
• Human-Centric Branding: Shift from merely selling products to championing a brand that fulfills human needs, elevating your sales and profit margins to new heights.
• Master the Five C’s: Unify your operations and create a cohesive brand strategy that fosters customer loyalty and trust.
• Future-Proof Your Brand: Arm yourself with strategies and tactics to transform market upheavals into opportunities for growth and deeper customer connections.
With insights from brand titans and practical, actionable tools and strategies, LOYALNOMICS is your indispensable ally in the aggressive business world. This book is more than a guide for business leaders, entrepreneurs, marketers, and brand builders—it’s your playbook for creating a timeless brand legacy.
In the words of marketing guru Seth Godin, “Your brand is a story unfolding across all customer touchpoints.” Let LOYALNOMICS help you weave this red thread into every aspect of your business, ensuring your brand story captivates and endures.
Unlock the secrets to branding and let LOYALNOMICS guide you to a future where your brand is recognized and revered.
286 pages, Hardcover
Published November 18, 2024
About the author
Kim Rozdeba
3 books4 followersKim D. Rozdeba is passionate about building strong brands and is an avid blog writer on the topic. One day it occurred to him how little was written about branding from a gender perspective, especially about entrepreneurial women brand leaders. When he realized this was an untold story of a long list of women, he found so inspiring, he immediately decided to make these inspirational women the subject of his first book.
Derrick has over thirty years of marketing and branding experience working for major brands and advertising agencies. When he isn’t investigating what makes some brands iconic and others wither away in time, he works in the corporate world supporting a global brand as head of communications and public affairs. The indie book Branding Queens: Discover branding secrets from twenty incredible women who built global brand dynasties is Rozdeba’s first book.
Derrick has over thirty years of marketing and branding experience working for major brands and advertising agencies. When he isn’t investigating what makes some brands iconic and others wither away in time, he works in the corporate world supporting a global brand as head of communications and public affairs. The indie book Branding Queens: Discover branding secrets from twenty incredible women who built global brand dynasties is Rozdeba’s first book.
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November 23, 2024
The Wishing Shelf Book Awards
EDITORIAL REVEW
14th August 2024
TITLE: LOYALNOMICS ™ The Power of Branding
AUTHOR: KIM D. ROZDEBA
Star Rating: 5
‘A compelling insight into the complex world of BRANDING, written by an author who not only knows his subject but knows how to put it over in an accessible way.’ The Wishing Shelf
REVIEW
To begin with, allow me to introduce myself. I am the founder and present owner of a successful London-based marketing company and I have a PhD in economics from Loughborough University. Now, to the book. If I had to pick a word which best summed it up, I’d go for ‘loyalty’. For, as everybody in the world of branding knows, without customer loyalty you’re buggered! In this well-organised and accessibly written text, the author, Kim D. Rozdeba, works hard from the opening chapter to help readers understand that strong branding will result in ‘loyalty’; and it’s this loyalty which will contribute to higher profits.
Now, I like to think I know a lot about branding and fulfilling customer needs. But I still not only enjoyed this book very much, but I also felt thoroughly enlightened by the end of it. The author is, from what I can tell, a smart fellow who understands the complexity of successful branding. As a result, he seems comfortable examining the subject at depth, delving into (amongst other topics) brand construct, peer influence, identifying different customers, all things marketing and, what I thought to be particularly interesting and possibly helpful to a reader, the 5 Cs of Branding - Commitment, Construct, Community, Content and Consistency. I also enjoyed his insights into Baby Boomers as a market.
So, if you happen to be on the look out for a book on branding which is (a) informative, (b) accessible, and (C) relevant to today’s markets, LOYALNOMICS ™ The Power of Branding is for you. I think most company owners/managers, etc, particularly if they are just starting out, will, upon finishing this book, not only understand the topic much better, but will feel inspired to ‘give it a go!’.
All in all, a branding gem!
‘Wishing Shelf’ Book Review
www.thewsa.co.uk
EDITORIAL REVEW
14th August 2024
TITLE: LOYALNOMICS ™ The Power of Branding
AUTHOR: KIM D. ROZDEBA
Star Rating: 5
‘A compelling insight into the complex world of BRANDING, written by an author who not only knows his subject but knows how to put it over in an accessible way.’ The Wishing Shelf
REVIEW
To begin with, allow me to introduce myself. I am the founder and present owner of a successful London-based marketing company and I have a PhD in economics from Loughborough University. Now, to the book. If I had to pick a word which best summed it up, I’d go for ‘loyalty’. For, as everybody in the world of branding knows, without customer loyalty you’re buggered! In this well-organised and accessibly written text, the author, Kim D. Rozdeba, works hard from the opening chapter to help readers understand that strong branding will result in ‘loyalty’; and it’s this loyalty which will contribute to higher profits.
Now, I like to think I know a lot about branding and fulfilling customer needs. But I still not only enjoyed this book very much, but I also felt thoroughly enlightened by the end of it. The author is, from what I can tell, a smart fellow who understands the complexity of successful branding. As a result, he seems comfortable examining the subject at depth, delving into (amongst other topics) brand construct, peer influence, identifying different customers, all things marketing and, what I thought to be particularly interesting and possibly helpful to a reader, the 5 Cs of Branding - Commitment, Construct, Community, Content and Consistency. I also enjoyed his insights into Baby Boomers as a market.
So, if you happen to be on the look out for a book on branding which is (a) informative, (b) accessible, and (C) relevant to today’s markets, LOYALNOMICS ™ The Power of Branding is for you. I think most company owners/managers, etc, particularly if they are just starting out, will, upon finishing this book, not only understand the topic much better, but will feel inspired to ‘give it a go!’.
All in all, a branding gem!
‘Wishing Shelf’ Book Review
www.thewsa.co.uk
Displaying 1 of 1 review