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Raising Creative Teams: Practical Leadership for an Emotional Business
There are a lot of books out there on how to be a creative professional. And a lot of schools where you can learn to be a creative professional. But let’s say you find success on your chosen path, and they put you in charge of other creative professionals. Nobody tells you what to do then.
Now they do.
This book is a step-by-step guide to leading creative teams. You’ll learn what a creative leader’s job is (helping your team be more successful) and what it’s not (telling people what to change about their work). How to have one-to-ones. What a one-to-one is in the first place. How to build creative culture. How to hire the right people. How to give feedback in a way that teams will listen. How to sell work. How to establish your creative vision. And most importantly, how to say thank you.
What You Will Learn
How to build relationships through one-to-ones
How to create opportunities for team members to be successful
How to build a culture that supports creativity
How to build and manage teams
How to give creative feedback
How to sell work
How to establish your creative vision and build your personal brand
Who This Book is For
New and aspiring leaders in creative fields such as advertising, design, production, and marketing, as well as experienced leaders looking to improve their skills.
Now they do.
This book is a step-by-step guide to leading creative teams. You’ll learn what a creative leader’s job is (helping your team be more successful) and what it’s not (telling people what to change about their work). How to have one-to-ones. What a one-to-one is in the first place. How to build creative culture. How to hire the right people. How to give feedback in a way that teams will listen. How to sell work. How to establish your creative vision. And most importantly, how to say thank you.
What You Will Learn
How to build relationships through one-to-ones
How to create opportunities for team members to be successful
How to build a culture that supports creativity
How to build and manage teams
How to give creative feedback
How to sell work
How to establish your creative vision and build your personal brand
Who This Book is For
New and aspiring leaders in creative fields such as advertising, design, production, and marketing, as well as experienced leaders looking to improve their skills.
240 pages, Paperback
Published April 27, 2025
12 people want to read
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Displaying 1 of 1 review
April 4, 2025
I was an early reader for this book as it was in development, and found it insightful, funny, honest, and easy to read. It's a business book for people who are put to sleep reading normal business books, written by someone with a useful combination of insight and experience.
Creative leads are not the only professionals who find themselves managing teams without relevant training - this issue comes up in many professions where the reward for being good at what you do (writing, design) is a promotion to doing something you have no idea how to do (managing people and business).
So while it's particularly relevant in this field, the lessons offered are useful across a wide spectrum of sectors. And it's funny. Did I mention that?
Creative leads are not the only professionals who find themselves managing teams without relevant training - this issue comes up in many professions where the reward for being good at what you do (writing, design) is a promotion to doing something you have no idea how to do (managing people and business).
So while it's particularly relevant in this field, the lessons offered are useful across a wide spectrum of sectors. And it's funny. Did I mention that?
Displaying 1 of 1 review