In this 2004 book published by the Alban Institute, Mark Lau Branson introduces the reader to the concept of appreciative inquiry in the context of its implementation in one particular congregation. Branson is a professor at Fuller Theological Seminary, and shortly after his family moved to Pasadena for him to teach there, they had begun attending First Presbyterian Church of Altadena. The majority of the congregation is Japanese, two or three generations removed from the original immigrants. They were in the transition between pastors, and their denomination requires that they answer certain stock survey questions about their church in order for the church to understand their direction and who could best serve them as their next pastor. Branson says that the congregation was starting to suffer from aging and apathy and was having trouble with the process. When the congregation learned that Branson taught at a seminary, they asked him to be a consultant to them in the process. Branson reluctantly said yes.
Branson decided to introduce the committee to appreciative inquiry, and this book combines the abstract concepts of appreciative inquiry with how it actually played itself out in this Japanese and Presbyterian congregation. Branson knew the committee needed a new way to approach this effort, because they had done it after the departure of every pastor, and people were starting to express apathy about the Presbyterian survey's usefulness: "We've done these mission studies before. They're in the church office, gathering dust," one man said (1). Branson introduces the committee to appreciative inquiry (or, AI) by letting them experience it themselves. In doing so, the committee is led to reflect on their strengths and their most cherished stories. Branson contrasts AI with problem solving. "When the problem solving approach dominates, most discussions are about problems and inadequacies...This is not dissimilar to Western medicine and its focus on illness, targetable causes, and invasive procedures" (21-22). Rather than treating a congregation system mechanically as problem solving does, "appreciative inquiry assumes that all organizations have significant life forces, and these forces are available in stories and imaginations" (23).
Branson includes a chapter reflecting on the role of this positive orientation in the Bible. Drawing largely from the Pauline epistles, pastoral letters, and the psalms, Branson points out the large role that gratitude plays in the scriptures. This relates to AI's focus on the good and life-giving aspects of any congregation. He notes how Paul started even his most scathing letters with gratitude for the receiving church and for how they had shown their faithfulness in the past. Also, the structure of the psalms and prophets "indicate that remembering and giving thanks are primary means of receptivity. And these memories are essential to their children" (49).
In the second half of the book, Branson details how this process worked and what the results were in First Presbyterian Church of Altadena. Although there is no need to summarize those details here, Branson does share several important insights from this one particular church's experience. For example, this church received very positive feedback about sharing interview questions beforehand so that respondents had time to think about them, finding this to be important to successful interviewing. Also, the church found important generational distinctions through the process and used positive descriptions of each group's contribution to create contextually relevant "provocative proposals." (Provocative proposals are statements that describe the church's vision for its ministry in the present tense as if it's already happening).
Branson's book has numerous strengths. First and foremost, it strikes a realistic chord about the nature of the church. The author contrasts appreciative inquiry with problem solving and demonstrates a keen awareness of how easily church's slip into a downward spiral of despair and demoralization, especially in today's culture where so many churches are declining. In First Presbyterian, he noted that even when positive stories of successful programs came up, they were often followed with comments like, "I don't know how long we old folks can keep doing this" (6). The book is also strengthened by its description of how appreciate inquiry worked itself out in a particular congregation, and the author was honest about what worked well, what didn't, and what he would have changed. Third, the book has a good basis in post-modern theory and science with conclusions that ring true in real life. For example, whereas modern Newtonian science assumed linear cause and effect relationships, new science has discovered much more complexity and unpredictability and that systems work as a whole. Family Systems Theory argues quite convincingly that the same is true with humans. Finally, Branson's biblical commentary was very well argued and presented. It is a thorough hermeneutic that does not proof-text and present isolated verses that only appear to support his case.
Branson's book has one main weakness: it seems that the process could be kept much more simple. Particularly in the second half of the book when the author shares the specifics of First Presbyterian's process, things start to get somewhat convoluted with numerous steps, prescribed time frames, and multiple subsets (see especially pp. 65-85). A process that could potentially be very fluid and adaptable becomes a bit burdensome as the book moves along. Another example of the lack of simplicity is found in the thematic descriptions and provocative proposals of First Presbyterian. Several of them seem far too long to be helpful or memorable. Nevertheless, this book represents a good primer on the concept of appreciative inquiry and builds a solid case for its potential effectiveness in many congregational settings. It holds many possibilities for current emphases on missional transformation and congregational change.