Keith’s ideas about improvisation, behaviour and performance appeal to a wide variety of groups. From Actors to Psychotherapists, Improvisation companies to Theatre Schools and Companies, Business and Management training specialists and Humanities Research Institutes, Universities and Film Production Companies have invited him to come to teach them about his ideas, and how they might apply them. He founded the Theatre Machine Improvisation group in England in the 1960’s, touring Europe and North America , was the Co-founder and Artistic Director of The Loose Moose Theatre Company in Calgary, Canada in the 1970’s, 80’s and 90’s. He founded The International Theatresports™ Institute in 1998.