What do people want from Amanda Montell? It’s been interesting to read the reviews from the people who think she’s the Messiah of Knowledge and the people who think she’s an Antichrist Fraud, and there seems to be little in between! It’s pretty fascinating and the kind of thing she might write about herself!
Me, I’m a more middle-of-the-road Montell fan, and I think I’m also a Montell completest? - in any case, I’ve read all her books and listened to most of her podcast episodes. My take on her is that she is like the very excellent college professor or AP high school teacher you either had, or you never had but sorely wanted, especially to learn about cultural criticism type stuff. She is great at taking basic popular social science concepts and frameworks, including from linguistics, psychology, and gender studies, and applying them broadly to relevant pop culture, social media, and other human interest topics at kind of a sophisticated 101 survey class level with an appropriate modicum of self-disclosure for relatability and humor. That’s her niche, and she doesn’t claim otherwise, and in my opinion, it’s a valid one. I’d rather people learn or review the kinds of things she writes about than never engage with them at all. She gets people excited about and connected to these concepts, and encouraging that engagement is a legitimate talent and can only be a good thing. Anything that can help people critique and more critically consume media and their own thinking and habits - I just don’t think that can really be a bad thing.
I noticed that some people find her somehow overly critical or perhaps superior or something, and I have to say I don’t get that vibe. Of note, I’ve only listened to Montell on audio or podcast, and perhaps that’s why I have never gotten that impression. She reads her own works, and as such, her tone always seems very good-hearted toward others and benevolent and if anything, self-deprecating. If she can be a bit too much of a “we guy,” to appropriate a SATC term, I think it’s because she is only genuinely intrigued in the human condition and some of the commonalities and preoccupations and anxieties we share, although I find she is also consistently able to acknowledge her own privilege and different lived experience. I just don’t have any problems with her, and I like what she is doing. Overall, she may not be for everyone, but I can totally get why some people are quite happy to be assigned to Professor Montell’s section or classroom!
For background, the order in which I’ve personally preferred her books is: Cultish; The Age of Magical Overthinking; Wordslut. And, I love the podcast.