This book gets graded down on a curve that is a little unfair, but it's because 1980s DC Comics is generally perfect. Batman And The Outsiders, Booster Gold, Ambush Bug, Justice League International, Superman stuff, all great.
And what Blue Beetle is a little meh. It gets so much into going through the motions of super hero dom that it never builds a real momentum.
And the fact that there is art by Ross Andru, who is really good, Gil Kane, who is also excellent for superhero comics, as well as solid work from a guy I never read before named Paris Cullins, as well as writing comic book veteran and X-Men creator-upper Len Wein, it should've had more oomph.
Everything about it so low key. Ted Kord watches the original Blue Beetle die. Dan Garrett was a guy with super powers.
Ted Kord designs his own powers. Which is fine, but there's a certain tameness and lack of exploration. He builds a giant beetle sky ship, he builds an air compressor gun and a strobe light gun, and he got good at fighting. Nothing wrong with these powers per se, but the lack of exploration or variation of them is lame.
Every time he fights a bad guy it's punch/kick, try the strobe light, let me remote control the beetle ship. It gets boring, because it's repetition.
Also, there is personal strife in his life, but it seems to be treated with kid gloves. There's a police detective who thinks he killed Dan Garrett, but he never really puts any serious pressure or charges on Ted Kord, and it all works out. Ted has a girlfriend who works at his conglomerate, Melody, and their relationship gets on the rocks because Kord is absentia from life as the Blue Beetle so much. But Kord never seriously tries to engage their distancing issues.
Plus there was a lot of random crap from the "DC Universe" that just gets jammed in without adding intrigue. Like Ted Kord knows people who work STAR Inc, an 80s DC thing about shady science research. Often more time is spent explaining their power structure than making it worth it's while.
Plus those darn crossover events. There was one called the "Champions" event, and one called like "Millienium", where Blue Beetle gets a couple of his issues devoted to these large scale things about changes in the universe and things. It's confusing and overdone with dumb dialogue.
Similarly, Blue Beetle joins the JLA, like most cool characters who couldn't keep a comic book series by themselves very well, and his interludes talking the JLA are cool, but they also force a lot of exposition and make for clunky segways into his solo adventures.
This book has some moments of promise.
For example, the "Blue Beetle #1" just has good action, as Blue Beetle jumps in to save a burning building from the evil Fire Fist. The cutaway to explain his origin is well done.
But even then, the minutae of the Blue Beetle universe gets in the way, as we get to learn backstory "intrigue" that takes like 10 issues to develop. One doctor has a secret past, one secretary is committing mysterious crimes, and there's a giant robot on the island where Ted Kord found his quest.
All the stories have underwhelming payoffs. the robot looked cool, but it took almost the whole series to see him operate, and it wasn't as great action as it should've been.
One of those payoffs is "Blue Beetle #10", where the secretary is aiding Chronos, a Time Thief who used to be an Atom villain. His feud with the Blue Beetle is probably close to the best adversarial character for the book, and this one's not bad.
But again, an underwhelming side story. Melody the girlfriend sees a petty thief girl get hit by a truck. An interesting set up, nothing really came of it, or it was too convoluted to remember...and the secretary's emotional dialogue is rendered inexpressive by expositional flatness...not to be too mean...
The book ends with an issue actually released first choronologically, "Secret Origins #2", which explains the origin stories for both Dan Garrett and Ted Kord. It's drawn by Gil Kane, which is good, and the action is more even for both. Although I think the Ted Kord drags on a little long, but maybe because I just read 20 consecutive stories about his bug air ship, fancy air/light guns, and costume, and then they explain them in long detail.
In general, a decent punch em up action book, but just no comparsion with the stuff from pretty much every major character of the era.