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The New MEDDICC: Sell more, faster

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A guide to scaling up sales, reaching sales targets and thriving in a fast paced AI and internet-driven B2B sales environment

MEDDICC® is one of the world’s most widely used sales methods. It helps increase sales and close deals faster. MEDDICC® is easy to learn and simple to use, and you will see your sales take off the minute you start using MEDDICC®.

The new MEDDICC® gives you the tools you need to succeed in high tech sales. The book provides you with the MEDDICC® sales method, a way of asking questions based on advanced psychology, along with templates and tools for using MEDDICC® in your sales work.

The new MEDDICC® includes a 5, 30, and 180-day plan to implement the method, as well as unrivaled tools like the MEDDICC® Sales Compass, and practical tips on how to coach sales managers at both group and individual levels using the sales funnel.

Jens Edgren is one of Europe’s most experienced sales directors and coaches. For more than 35 years, he has trained sales directors and managers at high tech companies worldwide. Jens Edgren has authored seven books, including the widely popular Solution Success or failure, which has been sold in thousands of copies.

Björn Hansen has been managing sales teams within High-tech companies for more than 20 years - sharing expert knowledge about how to unleash the potential of individual sellers, meeting sales forecasts and maximize the sales performace by using tools like the MEDDICC sales compass to decide which opportu ities to bet on. He also shares a personal story how leadership is built on respectr and the curage to take active decisions.

Preface by Cris Collins, a CEO and country manager - who successfully runs major pursuits teams. Chris shares how his teams stops communicating complex techoriented features and focuses on the custioner vision and value - how this change of sales trategy led to outstandcing sales results.

Jon Cleaver, a senior sales eceutive, contributed with examples and MEDDICC questions.

234 pages, Kindle Edition

Published December 4, 2024

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About the author

Jens Edgren

12 books

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