Marketing in the AI Era: Why Personalization Wins the Customer Experience

by Yaniv Navot

Personalized Customer Experience is a timely primer on the basics of personalization, and how it can be applied across channels. It includes emerging best practices on how AI is transforming the limits of personalized experiences and offers practical guidance eon how to establish a scalable personalization structure that fits your organization along with a clear, repeatable process that you can implement right away. 

208 pages, Hardcover

Published May 6, 2025

Reviews

[Elisabeth Valienne · Rating 4 out of 5]

An interesting look into not just the importance of personalization, but actionable ideas that can help you-or your customers-sell more. Definitely going to be testing some of this!