The Principles of Entrepreneurial Progress: How to Create and Sustain Momentum When Launching a Startup

by Greg Fisher

Entrepreneurship is messy, uncertain, complex, and risky. It's virtually impossible to devise a recipe for success when developing a new venture. But it need not be. In The Principles of Entrepreneurial Progress, business school professor and entrepreneur Greg Fisher breaks entrepreneurship down into twelve concrete, actionable, easy-to-understand principles. These principles can be applied across a diverse range of entrepreneurial endeavors, ranging from high-growth, venture-capital-funded, technology ventures to self-funded, slower-growth, more lifestyle- oriented new business enterprises.

For each of the principles, Fisher shares intriguing stories and examples that illustrate the principle, distills research that validates the principle in easy-to-understand terms, and describes how the principle can be implemented in practice. Conveying decades of expertise and practical wisdom, this engaging book provides entrepreneurs with a practical, evidence-based guide for making meaningful progress on their entrepreneurial journey.

198 pages, Kindle Edition

Published December 24, 2024

About the author

Dr. Greg Fisher is a Canadian scholar of classical antiquity. Although born in the U.K., he emigrated to Canada at the age of 16. Professor Fisher worked at McGill University (Montreal, Quebec) for several years before returning to school. He earned his D.Phil. from Keble College at the University of Oxford in 2008, and is Associate Professor in the Department of History and College of the Humanities at Carleton University (Ottawa, Ontario).