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Fundraising for Nonprofits: Actionable Steps to Run High-impact Events, Maximize Fundraising, and Build Meaningful Awareness
There’s fundraising… and then there’s highly effective fundraising. Make sure yours is the latter!You might remember that in 2014, social media was awash with videos of people completing the Ice Bucket Challenge… What you might not know is that this was a hugely successful fundraising campaign led by the ALS Association.
It hinged on participants filming themselves throwing a bucket of iced water over their heads, making a donation to the cause, and nominating someone else to complete the challenge.
The result was that the organization raised over $220 million in funds for research into ALS.
Better yet, years later, that research is still making a difference, and it has even led to a new treatment for ALS.
No matter what scale you’re working on, that’s the kind of impact a good fundraising campaign can have… and it stands to reason that you want to maximize the impact of yours.
In fact, for many nonprofits, 50% of their annual revenue comes from their fundraising events… and that’s the reason you need to make sure that yours are the best they can possibly be.
Whether you’re planning a small bake sale in your local community or you’re organizing a much larger event, you can maximize the amount of money you can raise for your organization or cause by getting to know what makes a truly successful fundraising event and making sure yours has all the key components.
This essential guide for nonprofit leaders, fundraising professionals, and volunteers alike contains the recipe for fundraising success… and with it by your side, you can skyrocket the success of every event you organize.
Inside, you’ll
The fundamentals of nonprofit fundraising (and how to set realistic financial goals and budgets for every event you organize)How to assess your resources and goals to make sure you’re planning the most effective events for your organization—complete with a comprehensive questionnaire to help you do thisUnique event ideas to suit every demographic and season (both online and offline)How to organize your operations manual to make sure everything from the planning phase to post-event activities runs smoothlyThe value of feedback… and how to use yours to improve your fundraising effortsYour essential event plan checklist—so you can be sure that no base is left uncoveredEverything you need to know about marketing in order to make sure your event gets the attention it deservesA clear, step-by-step guide for setting up a user-friendly registration process for all your eventsYour complete guide to finding, training, and retaining the best volunteersThe common legal and technical challenges faced by fundraisers… and what you can do to avoid themSustainable fundraising practices you can use to maximize your impact and keep your donors engaged going forwardAnd much more.
You might have tweaked your process over the years and concluded that your fundraising efforts are as good as they’ll ever be…
But there’s a lot you can do to make sure that all of those events rake in even more money, build awareness of your cause, and pave the way for the impact your organization can have in the future.
It hinged on participants filming themselves throwing a bucket of iced water over their heads, making a donation to the cause, and nominating someone else to complete the challenge.
The result was that the organization raised over $220 million in funds for research into ALS.
Better yet, years later, that research is still making a difference, and it has even led to a new treatment for ALS.
No matter what scale you’re working on, that’s the kind of impact a good fundraising campaign can have… and it stands to reason that you want to maximize the impact of yours.
In fact, for many nonprofits, 50% of their annual revenue comes from their fundraising events… and that’s the reason you need to make sure that yours are the best they can possibly be.
Whether you’re planning a small bake sale in your local community or you’re organizing a much larger event, you can maximize the amount of money you can raise for your organization or cause by getting to know what makes a truly successful fundraising event and making sure yours has all the key components.
This essential guide for nonprofit leaders, fundraising professionals, and volunteers alike contains the recipe for fundraising success… and with it by your side, you can skyrocket the success of every event you organize.
Inside, you’ll
The fundamentals of nonprofit fundraising (and how to set realistic financial goals and budgets for every event you organize)How to assess your resources and goals to make sure you’re planning the most effective events for your organization—complete with a comprehensive questionnaire to help you do thisUnique event ideas to suit every demographic and season (both online and offline)How to organize your operations manual to make sure everything from the planning phase to post-event activities runs smoothlyThe value of feedback… and how to use yours to improve your fundraising effortsYour essential event plan checklist—so you can be sure that no base is left uncoveredEverything you need to know about marketing in order to make sure your event gets the attention it deservesA clear, step-by-step guide for setting up a user-friendly registration process for all your eventsYour complete guide to finding, training, and retaining the best volunteersThe common legal and technical challenges faced by fundraisers… and what you can do to avoid themSustainable fundraising practices you can use to maximize your impact and keep your donors engaged going forwardAnd much more.
You might have tweaked your process over the years and concluded that your fundraising efforts are as good as they’ll ever be…
But there’s a lot you can do to make sure that all of those events rake in even more money, build awareness of your cause, and pave the way for the impact your organization can have in the future.
213 pages, Kindle Edition
Published December 10, 2024
12 people are currently reading
4 people want to read
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December 24, 2024
I really liked this book, felt very relevant to my work, and have been able to get ideas for my org for it!
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