How to position a brand with the Iconical Model: A guide to using the new three-dimensional Brand Positioning model

by Samuel Gentile, Irene Carraro (translator)

What does it mean to position a brand?Is there a method to do this?Why are the old models no longer relevant?Why does positioning turn the brand into a valuable asset?This notebook is for marketing professionals, business managers and entrepreneurs.

Contains the essential definitions concerning brand positioning, useful for work groups in the company, and presents the new three-dimensional model "Iconical Brand Positioning" It looks at product sectors on the benefit levels that drive consumers to buy.

122 pages, Kindle Edition

Published December 11, 2024

About the author

Samuel Gentile, creativo e stratega, titolare dello studio di marketing e comunicazione Liquid Diamond di Padova.
Le aziende sono la palestra di business che frequenta da una vita. Prima lavorandoci, poi, da oltre vent'anni, aiutandole a trovare dall'interno i pilastri fondanti su cui possano costruire il loro mercato.