Facebook Marketing For Dummies, 5th Edition

by John Haydon

Practical Facebook marketing strategies, tactics, andtechniques This new edition of Facebook Marketing For Dummies armsnovice to expert marketers with everything they need to plan,refine, execute, and maintain a successful Facebook marketingcampaign. Fully updated to cover the latest tools and techniques ofFacebook marketing, you'll find hands-on guidance to create andadminister your Page Timeline, understand the psychology of theFacebook user, build your fan base, utilize events, contests, andpolls to promote your Page, increase your brand awareness,integrate your Facebook marketing campaign with other marketingstrategies, and monitor, measure, and adjust your Facebookmarketing campaigns. Written by a leading expert on helping others use Facebook andother social media tools to promote and enhance their brands, thispractical guide gets you up and running on Facebookmarketing—fast. In plain English, it walks you through allthe latest features, including new designs for the News Feed,Timeline, and Pages, as well as major changes to the Facebookadvertising platform. If you're a marketer looking to develop or refine a social mediamarketing plan that includes significant Facebook presence, Facebook Marketing For Dummies is your go-to guide.

Genres: Social Media, Nonfiction, Business, Ebooks, Self Help

336 pages, Paperback

First published September 22, 2009

Reviews

[Drew Canole · Rating 1 out of 5]

This is the first time I've read a "for Dummies" book. I kind of figured it would be like this: bland writing, lots of repetition, and lots of sections for dummies ("how to create a Facebook profile" - errr, okay.)

Most of the info here could more easily be discovered and learned on Facebook itself. The interesting bits are unfortunately buried beneath boredom.

[Morgan · Rating 3 out of 5]

It's somewhat outdated; three years is a long time in the internet age. Hopefully I'll be able to put some of it into practice, because I did learn a few things.

[Al Capwned · Rating 2 out of 5]

I can't say this book was a really helpful read. Most of the advice provided is more or less known by people who use Facebook regularly. I guess the fact that it's a For Dummies book makes it more of a beginner's guide and I just have too many expectations.

[Daphné Goens · Rating 2 out of 5]

Basis, beetje verouderd

[Gaile · Rating 1 out of 5]

This tells how to run a business from a Facebook page which I am trying to do now. I can't say I understood a great deal in here but one fact did come though, "This sure is going to cost a lot of money but will I sell????"

[Sonja · Rating 4 out of 5]

Informative.

[Jennifer · Rating 3 out of 5]

As with most Dummies guides, this one is well-done, and spends at least as much time on the whys of Facebook marketing as the how-tos. That dedication to offering a firm grounding in the very basics of marketing is what manages to keep it relevant, despite the fact that (less than a year after publication) a good deal of its FB pointers are obsolete due to the rollout of a little thing called Timeline. I'll admit I started to fade out by the end, but overall it was concise and well-written, and it would be worth hunting down the updated edition as soon as Wiley manages to crank one out.

[Andrew Saul · Rating 4 out of 5]

Like any Dummies book it takes you from the very start of knowledge and builds quickly until you are approaching an expert level. The wealth of links and further suggested reading and research alone makes this worthwhile.

[Aria Gmitter · Rating 4 out of 5]

Read worthy. Wish I had read it a year ago when I was learning to use FB for business and writer platform development. This book is a time saver and even though some things have changed since the publication, it's still full of valuable info

[Rob Roy · Rating 3 out of 5]

Got some good ideas, but we will see how good once I put some of them into practice.

[Antuan Simmons · Rating 3 out of 5]

I was impressed with the information on privacy laws that I always look over on Facebook. I'm more of marketing and promotion nut.

[Roilunggu · Rating 2 out of 5]

Not a good Marketing book, cause it lack of study cases. It is just like and IT book.

[Gaile]

I did not find this helpful at all. It was so confusing it made me dizzy.

[Heidi · Rating 3 out of 5]

Some of it was helpful in making sure I had things set up right. It let me know about a few tools, but overall, I did a lot of skim reading because I feel like this is much more applicable to a large business that's already well established, not the kind of page I was going for.