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Marketing 1 X 1 - Cada Cliente Es Un Mercado
A collection of ten articles that chronicle the evolution of business competition from mass markets to markets of one - in other words, from creating standardized value through mass production to creating customer-unique value through mass customization.
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First published February 1, 2000
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March 8, 2014
Book is collection of HBR essays, which are old now and slightly boring.
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