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SERVE: Business from the heart – The SHOPPERS STOP way
About the Book
For uncountable years, most Indians shopped at standalone stores – until 1991, when Shoppers Stop made its debut. It introduced modern retail and changed the experience of shopping forever. Shoppers Stop introduced the concept of experiential shopping by converting vendors into partners and competitors into collaborators.
But SERVE is more than just the story of this retail revolution. It’s a fascinating tale of how the spirit of service encompassed a store, a brand and a company, and evolved into building communities in the retail space and in the world of service.
SERVE tells of how a business run from the heart doesn’t just result in huge revenues – it creates unforgettable memories, making that business a forever-brand to reckon with.
A compelling narrative of the Indian retail revolution.
About the Author
In 1991, B S Nagesh (BSN) became the first employee and General Manager of Shoppers Stop, the retail venture of the K. Raheja Corp Group. Thirty three years later, BSN is now the Non-Executive Chairman of Shoppers Stop Limited.
As the first Chairman of the Retailers Association of India (RAI), BSN pioneered modern retail in India. The first Asian inducted into the World Retail Hall of Fame in 2008, he was among the top three finalists for the Ernst & Young Entrepreneur of the Year Award in 2005 for the Manager Entrepreneur category. He has received numerous honours, including the Helen Keller Award, and was nominated to the Ashoka Fellowship in 2019.
In 2011, BSN founded the Trust for Retailers and Retail Associates of India (TRRAIN), www.trrain.org, a non-profit organisation dedicated to elevating retail employees and providing them with livelihoods.
For uncountable years, most Indians shopped at standalone stores – until 1991, when Shoppers Stop made its debut. It introduced modern retail and changed the experience of shopping forever. Shoppers Stop introduced the concept of experiential shopping by converting vendors into partners and competitors into collaborators.
But SERVE is more than just the story of this retail revolution. It’s a fascinating tale of how the spirit of service encompassed a store, a brand and a company, and evolved into building communities in the retail space and in the world of service.
SERVE tells of how a business run from the heart doesn’t just result in huge revenues – it creates unforgettable memories, making that business a forever-brand to reckon with.
A compelling narrative of the Indian retail revolution.
About the Author
In 1991, B S Nagesh (BSN) became the first employee and General Manager of Shoppers Stop, the retail venture of the K. Raheja Corp Group. Thirty three years later, BSN is now the Non-Executive Chairman of Shoppers Stop Limited.
As the first Chairman of the Retailers Association of India (RAI), BSN pioneered modern retail in India. The first Asian inducted into the World Retail Hall of Fame in 2008, he was among the top three finalists for the Ernst & Young Entrepreneur of the Year Award in 2005 for the Manager Entrepreneur category. He has received numerous honours, including the Helen Keller Award, and was nominated to the Ashoka Fellowship in 2019.
In 2011, BSN founded the Trust for Retailers and Retail Associates of India (TRRAIN), www.trrain.org, a non-profit organisation dedicated to elevating retail employees and providing them with livelihoods.
249 pages, Kindle Edition
Published December 19, 2024
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Displaying 1 of 1 review
October 26, 2025
I liked the book—lots of learning and a lovely way to bring the stories to life. I recommend the book to readers who like memoirs and are looking for inspiring tales from the corporate world.
Displaying 1 of 1 review