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How to Win at the Sport of Business

The Shark Tank celebrity reveals how he became one of the world's wealthiest and most influential businessmen.

"Cuban [explains] what it means to have 'the edge,' the necessary drive to forego the confines of a comfortable job, triumph over setbacks, and build a successful company." — Business Insider

"Exceeded . . . expectations." — Huffington Post

In How to Win at the Sport of Business, Mark Cuban collects his greatest lessons on what it takes to become a thriving entrepreneur. Drawing upon his profound insider knowledge, Cuban offers unconventional business tips and tells his stunning rags-to-riches tale from selling powdered milk and sleeping on friends' couches to owning his own company and becoming a multi-billion-dollar success story. Mark shows how he puts his own advice into practice and how entrepreneurs at any stage of their careers can outmaneuver their competitors.

84 pages, Kindle Edition

Published November 21, 2013

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About the author

Mark Cuban

44 books184 followers
Since the age of 12, Mark has been a natural businessman. Selling garbage bags door to door, the seed was planted early on for what would eventually become long-term success. After graduating from Indiana University - where he briefly owned the most popular bar in town - Mark moved to Dallas. After a dispute with an employer who wanted him to clean instead of closing an important sale, Mark created MicroSolutions, a computer consulting service. He went on to later sell MicroSolutions in 1990 to CompuServe.

In 1995, Mark and long-time friend Todd Wagner came up with an internet based solution to not being able to listen to Hoosiers Basketball games out in Texas. That solution was Broadcast.com - streaming audio over the internet. In just four short years, Broadcast.com (then Audionet) would be sold to Yahoo for $5.6 billion dollars.

Since his acquisition of the Dallas Mavericks in 2000, he has overseen the Mavs competing in the NBA Finals for the first time in franchise history in 2006 - and becoming NBA World Champions in 2011. They are currently listed as one of Forbes' most valuable franchises in sports.

In addition to the Mavs, Mark is chairman and CEO of AXS tv, one of ABC's "Sharks" on the hit show Shark Tank, and an investor in an ever-growing portfolio of businesses. He lives in Dallas with wife Tiffany, daughters Alexis and Alyssa, and son Jake.

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5 stars
30 (63%)
4 stars
11 (23%)
3 stars
3 (6%)
2 stars
3 (6%)
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Displaying 1 - 5 of 5 reviews
Profile Image for Sean Flatley.
378 reviews2 followers
February 3, 2026
A Brilliant Coaching Entrepreneur start up book

This is a great read of a book for anyone who has a strong interest in setting up their own business. The book is enriched with lots of coaching mentoring guidance into going about starting up your dream business goal.
The book is very well written and simple to read. I definitely will be rereading it again soon at a slower pace with my journal. Overall a great read of a book. Best wishes Sean
11 reviews
September 21, 2025
school read but enjoyable

Easy read, insightful, interesting, fun. Not a lot of theory rather a lot of thoughts about how to conduct business and relationships.
4 reviews
December 31, 2025
Inspiring!

So glad I read this book! The lessons Mark teaches are so valuable and I’ve taken note. Time for action! Highly recommend to anyone
1 review
January 22, 2026
fun and easy read, great insights

Great read and I can say easily Cuban is probably the billionaire I would most like to enjoy a couple cold beers with.
1 review1 follower
January 24, 2026
simple and digestible

Never really known about Mark but this book offers a short glimpse into the man, the struggles, the beginning, and his outlook of his successful career
Displaying 1 - 5 of 5 reviews