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Starbucks, la fórmula del éxito
¡Sé un líder empresarial!
Conoce los principios de liderazgo que llevaron a Starbucks a convertirse en una de las marcas más exitosas de la actualidad.
Starbucks, la fórmula del éxito, ofrece una perspectiva sobre los principios de liderazgo que impulsaron el resurgimiento de la icónica compañía durante la crisis económica. Michelli establece cinco principios de acción que alimentan la sostenibilidad global a largo plazo de Starbucks y que pueden utilizarse en cualquier empresa, de cualquier sector –Saborea y eleva, Ama ser amado, Busca puntos en común, Moviliza la conexión, Aprecia y desafía tu legado.
Starbucks, la fórmula del éxito es una mirada penetrante en el funcionamiento interno de una de las marcas más exitosas de hoy. La compañía dio a Michelli acceso directo con una variedad de socios (empleados) para escribir este libro, desde baristas hasta líderes de alto nivel, entre ellos Howard Schultz, presidente, director general y consejero delegado.
ENGLISH DESCRIPTION One of the best-recognized and admired brands in the world, Starbucks singlehandedly transformed the ordinary delivery of coffee into a cultural phenomenon--a result of the company’s exemplary leadership practices.Joseph Michelli, author of the Wall Street Journal, USA Today, and BusinessWeek bestseller The Starbucks Experience, explains that the international success of Starbucks begins with a promise: To inspire and nurture the human spirit--one person, one cup, and one neighborhood at a time. Michelli offers a perspective on the leadership principles that drove the iconic coffee company’s resurgence from serious setbacks during the economic downturn--one of the few true turnaround stories of this time. And the company continues to grow dramatically, entering new markets and channels with fresh products and technologies.
Conoce los principios de liderazgo que llevaron a Starbucks a convertirse en una de las marcas más exitosas de la actualidad.
Starbucks, la fórmula del éxito, ofrece una perspectiva sobre los principios de liderazgo que impulsaron el resurgimiento de la icónica compañía durante la crisis económica. Michelli establece cinco principios de acción que alimentan la sostenibilidad global a largo plazo de Starbucks y que pueden utilizarse en cualquier empresa, de cualquier sector –Saborea y eleva, Ama ser amado, Busca puntos en común, Moviliza la conexión, Aprecia y desafía tu legado.
Starbucks, la fórmula del éxito es una mirada penetrante en el funcionamiento interno de una de las marcas más exitosas de hoy. La compañía dio a Michelli acceso directo con una variedad de socios (empleados) para escribir este libro, desde baristas hasta líderes de alto nivel, entre ellos Howard Schultz, presidente, director general y consejero delegado.
ENGLISH DESCRIPTION One of the best-recognized and admired brands in the world, Starbucks singlehandedly transformed the ordinary delivery of coffee into a cultural phenomenon--a result of the company’s exemplary leadership practices.Joseph Michelli, author of the Wall Street Journal, USA Today, and BusinessWeek bestseller The Starbucks Experience, explains that the international success of Starbucks begins with a promise: To inspire and nurture the human spirit--one person, one cup, and one neighborhood at a time. Michelli offers a perspective on the leadership principles that drove the iconic coffee company’s resurgence from serious setbacks during the economic downturn--one of the few true turnaround stories of this time. And the company continues to grow dramatically, entering new markets and channels with fresh products and technologies.
264 pages, Paperback
First published July 1, 2008
150 people are currently reading
894 people want to read
About the author
Joseph A. Michelli
22 books41 followersJoseph Michelli is an American psychologist, speaker, and author. He started his career as a psychologist in 1988 and began writing business books in 2004.
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Displaying 1 - 30 of 44 reviews
June 16, 2018
Just horrible. The book tries so hard to sell coffee as this ultimate thing and portrays Starbucks as this 'out of this world' awesome company. Its basically " Coffee is the best thing on earth and so is our company".
August 6, 2013
TITLE: Leading the Starbucks Way
AUTHOR: Joseph Michelli
GENRE/AUDIENCE: Business
REVIEW: UGH!
Oh how I hate giving bad reviews. And it started out so promising...
At first, I was interested. Starbucks keeps all employees abreast of the history of coffee, the places and farms, the caring about the product, the relationship with the customer, are all wonderful parts of the Starbucks leadership methodology. So are making the brand have STATUS (i.e., cache -- people want to be seen with this coffee cup in their hand) and keeping the local experience local, all wonderful things. Create and image and an experience, and people will flock to it if you do it right. And flock to Starbucks, we do!
Sadly, though, along with the interesting is the "research on how other companies do this too. So, this book, to me, tried to be all things to all people by bringing stories from other companies and using them to illustrate the "Starbucks Way." The only problem is, it becomes the "way" of every company CEO interviewed, and ironically loses track of the uniqueness you expect from the title. It's not all about Starbucks. You come away sure of one thing: Starbucks' Leadership is on par with other great companies. Corporate rituals (and there are MANY) abound and all that jazz, which will no doubt be passé in no time.
Along the way you get anecdote after anecdote of business wisdom that might only apply to the companies in the book, although the chapter titles sure sound like it could be generic enough to help you lead better, too.
I was expecting more. Then again, these leadership books have taken on the patina of the past... trying to reinvent every possible business wheel. Sorry, but I was basically bored to death! It took me forever to finish because I just didn't care anymore.
Some much better titles mentioned at read-alikes.
END: Almost never came
TAGS: Business, Starbucks,
GOODREADS:http://www.goodreads.com/review/show/...
PERMALINK:
http://martysreads.blogspot.com/2013/...
READ-ALIKES: Some much better titles:
1) Start Something That Matters by Blake Mycoskie (of Tom's Shoes)
2) Ben & Jerry's: The Inside Scoop: How Two Real Guys Built a Business with a Social Conscience and a Sense of Humor by Fred Lager
--ABOUT THIS REVIEWER: I am a book lover and aspiring librarian. Blogger is where I rate books just released or Advanced Reader Copies, (ARC) about to be released. (July I had over 660 hits on my blog.) Other reviews of mine are found on GoodReads.
AUTHOR: Joseph Michelli
GENRE/AUDIENCE: Business
REVIEW: UGH!
Oh how I hate giving bad reviews. And it started out so promising...
At first, I was interested. Starbucks keeps all employees abreast of the history of coffee, the places and farms, the caring about the product, the relationship with the customer, are all wonderful parts of the Starbucks leadership methodology. So are making the brand have STATUS (i.e., cache -- people want to be seen with this coffee cup in their hand) and keeping the local experience local, all wonderful things. Create and image and an experience, and people will flock to it if you do it right. And flock to Starbucks, we do!
Sadly, though, along with the interesting is the "research on how other companies do this too. So, this book, to me, tried to be all things to all people by bringing stories from other companies and using them to illustrate the "Starbucks Way." The only problem is, it becomes the "way" of every company CEO interviewed, and ironically loses track of the uniqueness you expect from the title. It's not all about Starbucks. You come away sure of one thing: Starbucks' Leadership is on par with other great companies. Corporate rituals (and there are MANY) abound and all that jazz, which will no doubt be passé in no time.
Along the way you get anecdote after anecdote of business wisdom that might only apply to the companies in the book, although the chapter titles sure sound like it could be generic enough to help you lead better, too.
I was expecting more. Then again, these leadership books have taken on the patina of the past... trying to reinvent every possible business wheel. Sorry, but I was basically bored to death! It took me forever to finish because I just didn't care anymore.
Some much better titles mentioned at read-alikes.
END: Almost never came
TAGS: Business, Starbucks,
GOODREADS:http://www.goodreads.com/review/show/...
PERMALINK:
http://martysreads.blogspot.com/2013/...
READ-ALIKES: Some much better titles:
1) Start Something That Matters by Blake Mycoskie (of Tom's Shoes)
2) Ben & Jerry's: The Inside Scoop: How Two Real Guys Built a Business with a Social Conscience and a Sense of Humor by Fred Lager
--ABOUT THIS REVIEWER: I am a book lover and aspiring librarian. Blogger is where I rate books just released or Advanced Reader Copies, (ARC) about to be released. (July I had over 660 hits on my blog.) Other reviews of mine are found on GoodReads.
June 24, 2013
Michelli extends his previous book on Starbucks by interviewing hundred of Starbucks employees and deciphering five simple principles on which Starbucks operates. He then goes through each principle with two chapters each, roughly correlating to how to build on that principle, and what it accomplishes. The principles are so basic that many could be the subject of church homilies ("reach for the common ground", and "savor and elevate", for example). And in a way, that is what this book is about. This book is describing how well Starbucks operates and how well they are led. The idea behind the book is that if you and your company would just operate like Howard Schultz and Starbucks, you would become part of the lifestyle of your customers, and that's a good thing. There are a few issues with that thought. One is that many of the recommendations are specific to a retailer selling high volume products, and not every company is a match. Michelli tries to generalize in various question sections and in chapter summaries, and that does help, but doesn't/can't go all the way - you are still dealing with retail. Second, I do not recall any critical analysis. There are some Starbucks failures mentioned, but always under the discussion of how research is needed to grow and not everything succeeds. Thirdly, this book focuses on the past couple of years of Starbucks resurgence. While acknowledging growth issues a few years back, in part caused by not following these principles, the principles described here really haven't had much age on them at Starbucks -- one wonders if the same book would be written in a few more years.
But despite my misgivings, this is an interesting snapshot into Starbucks operations and leadership. It isn't often that a company embeds itself into customer's lifestyles to the extent Starbucks has, and this is an interesting take on how they got to this place and where they want to go from here. Given how this was written, I would not be surprised if they sold it at Starbucks stores -- it would be good additional (and feel-good) training for employees and a way for customers to feel their beverage choice was helping to build a next-generation American company.
I read an uncorrected proof from NetGalley which was loaned to me for free.
But despite my misgivings, this is an interesting snapshot into Starbucks operations and leadership. It isn't often that a company embeds itself into customer's lifestyles to the extent Starbucks has, and this is an interesting take on how they got to this place and where they want to go from here. Given how this was written, I would not be surprised if they sold it at Starbucks stores -- it would be good additional (and feel-good) training for employees and a way for customers to feel their beverage choice was helping to build a next-generation American company.
I read an uncorrected proof from NetGalley which was loaned to me for free.
January 2, 2015
Great book ... studying an empire such as starbucks is really beneficial. This book focuses mainly on product placement and how to tailor your product with respect to the culture you are selling it in, it also shows how making your employees as partners helps on strengthening your brand success. Next I plan to read "Onward" which discusses more the business model of Starbucks and how it shifted to adapt to demand and struggling economies. This book combined two of my favorite things coffee and reading !
September 26, 2018
"Mezcla curiosidad, valor y disciplina para realizar una incansable búsqueda por satisfacer las cambiantes necesidades de tu gente, tus clientes y la rentabilidad de tu negocio."
Pasión por tus productos y la conexión con tus clientes son algunos de los puntos que más aborda este libro. Cual ha sido el camino del éxito de una empresa que sigue innovando y sobre todo probando al mundo que con una taza de café se puede decir tanto.
Pasión por tus productos y la conexión con tus clientes son algunos de los puntos que más aborda este libro. Cual ha sido el camino del éxito de una empresa que sigue innovando y sobre todo probando al mundo que con una taza de café se puede decir tanto.
March 3, 2016
I've gone from eschewing Starbucks to deep admiration (and a gold card!) and not all because I read this book. My two-takeaways from Leading the Starbucks Way: 1) "doing good" (social responsibility) is good business and 2) treating your employees well is good business. Indeed, they should be the same thing.
Focusing on the last one: Starbucks "stewards" its employees rather than "uses" them. It's perhaps well-known by now that the company provides healthcare for even it's part-time employees. Tuition reimbursement and college credit for barista training are other ways that Starbucks invests in its employees. But they also provide real ways for their employees to give feedback and empower their employees to contribute to the Starbucks culture. They invest highly in training and on-boarding their employees.
Sure Starbucks takes care of and values its customers. But it recognizes that it would fail to exist if it failed to invest in its employees. And the world is a better place for it.
Focusing on the last one: Starbucks "stewards" its employees rather than "uses" them. It's perhaps well-known by now that the company provides healthcare for even it's part-time employees. Tuition reimbursement and college credit for barista training are other ways that Starbucks invests in its employees. But they also provide real ways for their employees to give feedback and empower their employees to contribute to the Starbucks culture. They invest highly in training and on-boarding their employees.
Sure Starbucks takes care of and values its customers. But it recognizes that it would fail to exist if it failed to invest in its employees. And the world is a better place for it.
March 22, 2015
Interesting read. Lots to learn about the culture of a very popular company. There are great insights on the mechanics of making things work although some seem glossed for the reading audience. That Howard Schultz has been able to make the Starbucks machinery primed to succeed cannot be questioned but the book tends to give the impression that the organization has perfected every art and all are aligned. I became more observant as I stopped in Starbucks stores after reading the book and it must be accepted that for many of the "partners", it was a job to help cover costs and nothing more. That said, there is much to take away especially for small business owners who want to reach the pinnacle.
September 6, 2017
I actually liked this Starbucks book better than the original one which was published in 2007 as it's more relevant and delves deeper into some of the issues Starbucks is facing today. All the Michelli books are very good and vary in their own ways based on the product. Cars, coffee, hotels-all the customer experience info is helpful to anyone wishing to understand superior customer experience. The QR codes were fun-when they worked-some of them were not accessible. Since I don't drink coffee, Starbucks doesn't resonate for me personally, although I do purchase their chai tea on occasion at the airport. But, that said, I'm all about learning how to improve serving customers and employees.
Well done.
Well done.
July 24, 2015
A nice book but it can be summarized in 20 pages article and still deliver the same concepts and values, reading about coffee is nice since I love both reading and coffee but stretching the words to fill more pages is annoying.
I'd also recommend that the author but Starbucks organization chart in the beginning of the book so that readers can track the leadership model across the organization and make more use of the excessive examples within the book.
It might be nice read if it is your first one about leadership, if not then try searching for summary article about Starbucks leadership.
I'd also recommend that the author but Starbucks organization chart in the beginning of the book so that readers can track the leadership model across the organization and make more use of the excessive examples within the book.
It might be nice read if it is your first one about leadership, if not then try searching for summary article about Starbucks leadership.
December 25, 2015
Nunca he tomado un café en Starbucks, de hecho odio el café, pero conocer acerca de la pasión que imprime esta empresa en su servicio, sus productos y empleados me ha hecho compararla con Apple. El autor nos muestra estrategias de esta compañía para lograr el éxito, y en un lenguaje claro y sencillo nos adentramos en el plan de negocio de una de las marcas mas reconocidas del mundo. En momento pareciera que el autor se dirige a un segmento muy limitado de lectores de ejecutivos coorporativos, pero la verdad lo disfruté y aprendí mucho de esta empresa.
July 3, 2014
This book provides good insight to the business culture at Starbucks. How the company attempts and with good measure to impact the neighborhood and lives of its customers every day, one cup at a time. Each employee is empowered and trained to make a difference in the lives of its customers with a personal touch. I found several principles I'm going to try to adopt for my employees this year.
August 22, 2015
I listened to the audio summary of this book from http://100mustreads.com
I really liked this book. The author discussed how Starbucks takes into account and uses human emotion to create a great atmosphere for their employees and customers. Many practical ideas here for how to run a business, and how to interact with people in general. I enjoyed hearing about what is behind their success and why I always seem to feel happy in Starbucks (besides the caffeine!)
I really liked this book. The author discussed how Starbucks takes into account and uses human emotion to create a great atmosphere for their employees and customers. Many practical ideas here for how to run a business, and how to interact with people in general. I enjoyed hearing about what is behind their success and why I always seem to feel happy in Starbucks (besides the caffeine!)
December 9, 2014
Becoming a better business person, for me anyway, means figuring out how to lead your team while allowing them to discover their own leadership potential. This is seems to be a basis for the way that Sbux does business. I'll always be grateful for the way they taught me to do business. This book reminded me that I have the potential to move forward with those ideas in mind.
Onward!
Onward!
January 13, 2019
Second time read the book and I found some stuffs I missed the first round. Now that I no longer work in the same company, I can look back and think of which part needs restructurisation, needs cooperation, needs a new push. Alas, those people can discover for themselves, or let the place burn to the ground.
Otherwise, a nice entrepreneurial read!
Otherwise, a nice entrepreneurial read!
November 23, 2013
Very interesting book. a great read if you want to know hot to run a successful business. As a former retail worker this opened my eyes to how these companies start small and grow big with works of mouth. East to read and very insightful. all managers should have this book.
July 1, 2014
Интересно почитать про историю развития Starbucks, но это скорее рекламный буклет, как по размеру книги, так и по стилю - ни одного слова критики, только восхищение, что очень сильно бросается в глаза.
November 18, 2015
Was an interesting Book. The book tries to get the reader to understand the importance of enjoying what you do for a living makes all the difference. If you do not like coffee how are you going to sell it to your customers. Also loved the 70/20/10 approach for training new employees.
September 20, 2013
I love this book! While my business will never be as big as Starbucks, there were many ideas I can take and make my own to wow my customers. Thanks, Starbucks and Mr Michelli!
February 18, 2014
I don't feel like I learned much from this book except that the author thinks Starbucks is awesome and revolutionary.
April 16, 2015
This was a very insightful look into Starbucks. I would say it delivered on it's promise in demonstrating how to connect with customers, products and people.
February 7, 2015
This book want say "love" and "relationship". It's ok for adapt to your company
January 20, 2016
Michelli's second book of lessons drawn from Starbucks offers plenty of ideas for corporate success, but it can be a bit of a slog.
August 2, 2016
Ugh. It's like listening to an Apple fanboy yammer on and on, but about Starbucks.
September 10, 2016
rubbish.
blah blah blah. usual crap. blah blah blah.
"The power of habit" had much more insight into starbucks than this whole book did. (and it was much more interesting)
blah blah blah. usual crap. blah blah blah.
"The power of habit" had much more insight into starbucks than this whole book did. (and it was much more interesting)
August 23, 2017
Very well written and a lot of great up to date information about this remarkable company.
June 8, 2023
Đánh giá chung: dịch thuật hơi kém, đọc ko mượt lắm, xuất bản đã lâu số liệu hơi cũ
Nội dung chính:
- kết nối nhân viên với niềm đam mê sp:
+ ctr "trải nghiệm xuất xứ': đưa nông dân tham quan cửa hàng
+ ctr "bậc thầy cà phê và đại sứ cà phê': đào tạo pha cà phê chuyên sâu
- kết nối khách hàng: nv có đam mê sẽ lan truyền sang kh
- quan tâm vào con người:
+ cho phép nhân viên mua cổ phiếu công ty: chương trình Bean stock
+ starbuck U: cung cấp các chương trình đào tạo học thuật, tài trợ học phí đại học
+ quỹ CUP: quỹ kêu gọi từ nhân viên do starbucks quản lý, hỗ trợ những nhân viên gặp khó khăn trong cuộc sống
- tổ chức các phần thưởng hằng năm: tinh thần đồng đội starbuck, quản lý của năm, giám đốc của năm, M.G.U, Bravo, ctr tạp dề xanh,...
+ đóng bảo hiểm sức khỏe cho cả nhân viên bán thời gian đủ điều kiện
- ctr kh thân thiết, kết nối khách hàng, mạng lưới HandsOn, cung cấp cà phê miễn phí cho các dự án tình nguyện
- nghiên cứu kỹ thị trường, kết hợp văn hóa bản địa những vẫn có độ nhận diện thương hiệu
- hợp tác với Pepsico phân phối các sp cà phê pha sẵn tới kh
-Cà phê nơi công vc: liên minh với Selecta cung cấp giải pháp cung cấp cà phê văn phòng cho doanh nghiệp, thưởng thức cà phê Starbucks ngay tại văn phòng=> ko chỉ kết nối mn tại cửa hàng mà còn có thể kết nối tại nơi lm việc và nhà
- thu thập kh qua bán chéo: tặng 1 ly miễn phí nếu mua 1 túi hạt cà phê/ nhận được thẻ Starbuck nếu mua đủ 3 loại đồ uống yêu cầu
- đổi mới danh mục sp: starbuck mở rộng danh mục = cách mua trà Tazo và nước trái cây Evolution Fresh, ra mắt nước tăng lực starcbuck refreshers
- 2012: Starbuck cái tiến bình hấp-> cải thiện chất lượng sp, dễ sd, giảm lãng phí sữa
- 1998: Starbuck bắt đầu bán bữa sáng, bữa trưa-> 2011 bán món tráng miệng
Chương 11: xd thành công bền vững
- - xd các cửa hàng bằng sản phẩm bền vững như kim loại, gỗ đá hữu cơ, vật liệu tái ch,.. vd như mô hình Starbucks Reclamation Drive Thru bằng container cũ, sd thiết bị tiết kiệm năng lượng như máy lm đá, máy rửa chén vòi chảy thấp, hệ thống lọc nước tại ra nước thải ít hơn 50%
- 2011: mua điện gió-> sd điện từ năng lượng tái táo
- sd cốc có thể tái chế. đai cốc giấy
- cam kết đạo đức C.A.F.E: đầu tư vào nông dân, cho nông dân vay, giúp họ cải thiện thu nhập khi bảo vệ môi trường
- thành lập quỹ starbucks: cải thiện vệ sinh nước, sức khỏe, dinh dưỡng, đào tạo vi mô và nông nghiệp, hỗ trợ giáo dục
- tài trợ doanh nghiệp star-up, tạo thêm việc làm
Nội dung chính:
- kết nối nhân viên với niềm đam mê sp:
+ ctr "trải nghiệm xuất xứ': đưa nông dân tham quan cửa hàng
+ ctr "bậc thầy cà phê và đại sứ cà phê': đào tạo pha cà phê chuyên sâu
- kết nối khách hàng: nv có đam mê sẽ lan truyền sang kh
- quan tâm vào con người:
+ cho phép nhân viên mua cổ phiếu công ty: chương trình Bean stock
+ starbuck U: cung cấp các chương trình đào tạo học thuật, tài trợ học phí đại học
+ quỹ CUP: quỹ kêu gọi từ nhân viên do starbucks quản lý, hỗ trợ những nhân viên gặp khó khăn trong cuộc sống
- tổ chức các phần thưởng hằng năm: tinh thần đồng đội starbuck, quản lý của năm, giám đốc của năm, M.G.U, Bravo, ctr tạp dề xanh,...
+ đóng bảo hiểm sức khỏe cho cả nhân viên bán thời gian đủ điều kiện
- ctr kh thân thiết, kết nối khách hàng, mạng lưới HandsOn, cung cấp cà phê miễn phí cho các dự án tình nguyện
- nghiên cứu kỹ thị trường, kết hợp văn hóa bản địa những vẫn có độ nhận diện thương hiệu
- hợp tác với Pepsico phân phối các sp cà phê pha sẵn tới kh
-Cà phê nơi công vc: liên minh với Selecta cung cấp giải pháp cung cấp cà phê văn phòng cho doanh nghiệp, thưởng thức cà phê Starbucks ngay tại văn phòng=> ko chỉ kết nối mn tại cửa hàng mà còn có thể kết nối tại nơi lm việc và nhà
- thu thập kh qua bán chéo: tặng 1 ly miễn phí nếu mua 1 túi hạt cà phê/ nhận được thẻ Starbuck nếu mua đủ 3 loại đồ uống yêu cầu
- đổi mới danh mục sp: starbuck mở rộng danh mục = cách mua trà Tazo và nước trái cây Evolution Fresh, ra mắt nước tăng lực starcbuck refreshers
- 2012: Starbuck cái tiến bình hấp-> cải thiện chất lượng sp, dễ sd, giảm lãng phí sữa
- 1998: Starbuck bắt đầu bán bữa sáng, bữa trưa-> 2011 bán món tráng miệng
Chương 11: xd thành công bền vững
- - xd các cửa hàng bằng sản phẩm bền vững như kim loại, gỗ đá hữu cơ, vật liệu tái ch,.. vd như mô hình Starbucks Reclamation Drive Thru bằng container cũ, sd thiết bị tiết kiệm năng lượng như máy lm đá, máy rửa chén vòi chảy thấp, hệ thống lọc nước tại ra nước thải ít hơn 50%
- 2011: mua điện gió-> sd điện từ năng lượng tái táo
- sd cốc có thể tái chế. đai cốc giấy
- cam kết đạo đức C.A.F.E: đầu tư vào nông dân, cho nông dân vay, giúp họ cải thiện thu nhập khi bảo vệ môi trường
- thành lập quỹ starbucks: cải thiện vệ sinh nước, sức khỏe, dinh dưỡng, đào tạo vi mô và nông nghiệp, hỗ trợ giáo dục
- tài trợ doanh nghiệp star-up, tạo thêm việc làm
This entire review has been hidden because of spoilers.
January 13, 2024
Es un libro que comienza de manera prometedora al mostrar los principios fundamentales que han llevado a esta famosa empresa a convertirse en un imperio del café. En su inicio, resulta sumamente interesante e inspirador.
Sin embargo, a medida que avanza, el libro pierde parte de su encanto al convertirse en un descarado anuncio tanto del fundador como de su empresa. Deja de enfocarse en los principios y ejemplos que capturaron nuestra atención inicialmente, y se centra exclusivamente en estos últimos.
Si el libro hubiera mantenido el enfoque inicial, habría obtenido una mejor calificación de mi parte. A pesar de esto, sigue siendo teniendo conceptos interesantes.
Sin embargo, a medida que avanza, el libro pierde parte de su encanto al convertirse en un descarado anuncio tanto del fundador como de su empresa. Deja de enfocarse en los principios y ejemplos que capturaron nuestra atención inicialmente, y se centra exclusivamente en estos últimos.
Si el libro hubiera mantenido el enfoque inicial, habría obtenido una mejor calificación de mi parte. A pesar de esto, sigue siendo teniendo conceptos interesantes.
February 2, 2020
Starbucks, a corporate Titian that has survived in a ruthless corporate America. Expanding its operations locally and globally, adapting to technology, current trends, building a bridge between customers and employees and mostly having a standard quality of performance! Ego shouldn’t exist in the workforce if you want to be as successful as Starbucks.
Joseph praises Starbucks former Chairman and CEO, Howard Schultz for Starbucks success. (Howard was Starbucks CEO twice in his life time 1986-2000 & 2008-2017).
Joseph praises Starbucks former Chairman and CEO, Howard Schultz for Starbucks success. (Howard was Starbucks CEO twice in his life time 1986-2000 & 2008-2017).
May 19, 2021
The worst leadership book. The author was trying too hard to write more pages. Nothing new what's on this book. It's like he's trying so hard to always say nice things about Starbucks. It's like a kid who got $10 and he just rambled about how great you were coz you paid him. I'm so sorry. It was my honest opinion. I didn't learn anything much from reading this book and I read all all of the pages and it was not fun at all. I thought, I was thinking, I would golden information from this book if I keep reading it but turned out, it disappointed so much.
December 8, 2019
Leading the Starbucks Way (Joseph Michelli)
The book delves deep in what makes Starbucks so special compared to other enterprises and successful. A good insight on how the company works and employ these 5 principles with their product and customers. Explaining how Starbucks adapts to different cultures and what results in their constant thinking of innovation and flexibility. A good read but could be shorter.
The book delves deep in what makes Starbucks so special compared to other enterprises and successful. A good insight on how the company works and employ these 5 principles with their product and customers. Explaining how Starbucks adapts to different cultures and what results in their constant thinking of innovation and flexibility. A good read but could be shorter.
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