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The making of a status symbol: A business history of Rolex
272 pages, Hardcover
Published June 3, 2025
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48 people want to read
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July 30, 2025
Not what I expected. I thought there would be more information/content on how Rolex built its luxury brand through not only its engineering of a great time piece, but also its communication strategy, sales techniques, retail strategy, use of famous spokespersons..... Instead, I got detailed information on advances of the watch itself, patents and watch workings. Interesting for the real watch enthusiast, but not really a business book.
Displaying 1 of 1 review