صحبت کردن از نیازها و خواستهها، با همسر، رئیس یا فرزندان، بسیاری اوقات ساده نیست. اغلب ما سخت میتوانیم در مورد تقاضایی مثل افزایش حقوق یا مرتب کردن اتاق یا برنامهریزی در مورد سفری خانوادگی به توافق مناسبی برسیم یا شخص را قانع کنیم.
اگر هم در نهایت خواستهٔ خود را طرح کردیم و با مخالفت رو به رو شدیم به دو صورت واکنش نشان میدهیم: به حالتی تهاجمی میکوشیم فرد را قانع کنیم، یا با فریب دادن، او را در مسیر خواست خود میکشانیم.
برای دوری از این واکنشهای نامناسب باید بکوشیم راه سومی ایجاد کنیم، راهی که نخستین گام آن تغییر ذهنیت خودمان و دیگری است.
کتاب راز و رمز مذاکره با ارائهٔ نمونهها و تمرینات مختلف راهکاری واقعی پیش پا مینهد و یاریمان میکند تا بتوانیم به شیوهای درست خواستههای خود را مطرح کنیم و در راه دستیابی به آن به شکلی آگاهانه با موفقیت پیش رویم.
David Bitton began his apprenticeship in La Colombes, Paris in 1984 at the age of fifteen. His training took him to the glamorous setting of Cannes working in a number of grand dining establishments, including the famous Carlton Intercontinental. Meeting a group of Australians in Switzerland gave him a taste for travel to the other side of the globe, and while waiting for his Visa to come through, he returned to France and worked in one of the oldest fine-dining rooms in Paris, the two Michelin-starred Ledoyen. With $1000 in his pocket and no English, David arrived in Australia on Anzac Day 1991, making his way straight from the airport to his first day at work at The Treasury at Sydney’s Intercontinental Hotel. It was here that he met his future wife and business partner, Sohani. In 1994, David was Chef de Partie at The Sheraton on the Park in Sydney, quickly becoming Head Chef at the famous Gekko Restaurant in 1996. After three years, David and his wife Sohani turned their backs on their corporate careers to follow a long-time dream of running their own café. In 2000 this dream became reality when David and Sohani opened Bitton in Alexandria, the beginning of their amazing success story. From this now iconic establishment has come a product range under the same name, now sold nationally and internationally in over 600 fine food stores. In 2010 David wrote and self-published his first cookbook which sold an unprecedented 60,000 copies. Together in 2012 David and Sohani launched Bitton Consulting supporting other small food producers and businesses by drawing on their own experiences – good and bad. Their most recent growth has been with the opening of a second café in May 2016 – Bitton Oatley. Based on the same features synonymous with the Bitton brand, Bitton Oatley is already a bustling local café and bistro. David is committed to giving back not only to the communities that support his businesses, but also to many other larger charities such as the Chris O’Brien LifeHouse for Cancer Research at RPA and Ronald McDonald House Randwick. David has also been honoured with being an official Australia Day Ambassador for the past four years. Despite this outstanding success Bitton remains a family owned business synonymous with a warm welcome, great service and delicious food.