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Marketing & Data Analytics: Book #4
Marketing & Data Analytics
A collection of case studies with practical strategies and Biblical insights.
In today’s data-driven world, effective marketing relies on the ability to analyze, interpret, and act on complex data. In Marketing & Data Analytics, A.E. Smith offers a collection of seven case study analysis reports from her MBA coursework, providing a thoughtful and practical exploration of real-world marketing challenges.
Each chapter dissects a unique problem, delivering detailed analyses, actionable recommendations, and personal reflections that connect academic concepts to real-world applications. From understanding customer behavior to optimizing campaigns and measuring ROI, Smith's insights equip readers to navigate the dynamic landscape of marketing analytics with confidence.
What sets this book apart is its integration of biblical principles into the analytical process. Themes such as truth, stewardship, and ethical decision-making are woven throughout, offering a faith-based perspective on leveraging data responsibly and for the greater good.
Whether you’re a student, a marketing professional, or a leader seeking to enhance your analytical skills, Marketing & Data Analytics provides the author's MBA coursework insights on practical tools, thoughtful perspectives, and spiritual encouragement to help you harness the power of data while staying grounded in your values.
A collection of case studies with practical strategies and Biblical insights.
In today’s data-driven world, effective marketing relies on the ability to analyze, interpret, and act on complex data. In Marketing & Data Analytics, A.E. Smith offers a collection of seven case study analysis reports from her MBA coursework, providing a thoughtful and practical exploration of real-world marketing challenges.
Each chapter dissects a unique problem, delivering detailed analyses, actionable recommendations, and personal reflections that connect academic concepts to real-world applications. From understanding customer behavior to optimizing campaigns and measuring ROI, Smith's insights equip readers to navigate the dynamic landscape of marketing analytics with confidence.
What sets this book apart is its integration of biblical principles into the analytical process. Themes such as truth, stewardship, and ethical decision-making are woven throughout, offering a faith-based perspective on leveraging data responsibly and for the greater good.
Whether you’re a student, a marketing professional, or a leader seeking to enhance your analytical skills, Marketing & Data Analytics provides the author's MBA coursework insights on practical tools, thoughtful perspectives, and spiritual encouragement to help you harness the power of data while staying grounded in your values.
94 pages, Kindle Edition
Published December 21, 2024
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