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Transforming Customer–Brand Relationships: Use Emotional Connection To Build Loyalty
288 pages, Paperback
Published September 30, 2025
2 people are currently reading
9 people want to read
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Displaying 1 - 3 of 3 reviews
December 8, 2025
Christina’s book is a blueprint for building customer-brand relationships that truly stand the test of time. She offers clear, step-by-step guidance on transforming satisfaction and brand affinity into brand love and lasting loyalty. This is a must-read for anyone engaging audiences in the social or digital space.
February 19, 2026
Although I think it is an interesting topic and I expected to learn a lot. However I was dissatisfied on the superficiality of the topic covered in this book. There was a lot of repetition and it lacked technical explanations.
September 14, 2025
This book is a solid read for anyone in marketing or brand strategy. It breaks down big ideas like neuromarketing, emotional connection, and social proof in a way that feels both practical and relevant.
What stood out most was the reminder that customers aren’t just data points they’re humans with emotions, expectations, and experiences. The sections on reducing cognitive load and building trust through simplicity really resonated.
What stood out most was the reminder that customers aren’t just data points they’re humans with emotions, expectations, and experiences. The sections on reducing cognitive load and building trust through simplicity really resonated.
Displaying 1 - 3 of 3 reviews