MAILING LIST RESEARCH: How to Find, Acquire and Test Mailing Lists

by Bob McCarthy

How to find, select, acquire and evaluate the right lists for you.In this ebook, we introduce you to the vast and often-confusing industry that rents and sells direct mail lists and email lists. We provide you with an overview of the different types of lists that are available - and we walk you through the process for acquiring lists.

Specifically, we give you a five-step

Step 1 - Developing your Audience Profile
Step 2 - Researching Lists
Step 3 - Reviewing Individual Lists
Step 4 - Ordering Lists
Step 5 - Evaluation Lists

61 pages, Kindle Edition

First published April 23, 2013