Growth Hacking Techniques, Disruptive Technology - How 40 Companies Made It BIG – Online Growth Hacker Marketing Strategy

by Robert Peters

Growth hacking marketing strategy - Want to grow from 0 to 1+million customers in a few months? Discover how 40 of today’s largest online companies got started. The exact methods they used to grow including Evernote, TaskRabbit, Quora, GrubHub, Udemy, Dropbox, GitHub, Yelp, Pinterest, Uber, Warby Parker, Mint, AirBnB Read their concise summaries and see how their methods can be applied to your business. Growth hacking your way to success. “I learnt so much from reading this book, my head is buzzing with ideas” Tim Smith “Was fascinated to see how some of these companies grew so quickly. Lots of great ideas – now I just need to implement them!” Andrew Mansfield “Always great to generate ideas and inspire you as to what can be achieved with some strategic thinking” Richard Thomas Let the book inspire you and generating your own ideas. Discover the growth hacking strategies that can be applied to your business today.

Genres: Business

166 pages, Kindle Edition

First published May 18, 2014

Reviews

[Koby Bryan · Rating 3 out of 5]

The premise of this book is to tell the reader about "growth hacking" techniques, but I think "How 40 Companies Made It Big" is the real title. I am not really sure if there is such a thing as growth hacking, or techniques that could be taught - many are just clever opportunities taken by business leaders that acted first by taking a risk... and asked for forgiveness later. Any of these daring moves could have backfired. Regardless, it is a great book on the rise of many of the well-known companies in the technology sector.

[Herve Tunga · Rating 4 out of 5]

I found the book informative and to the point. The examples are varied and clearly illustrated.

The main negative point is not in the book, just the philosophy of Growth Hacking where some times anything goes as long as I reap benefit in the short term.

While staying neutral in the explanations of the different techniques, Robert Peters, somehow addresses the point of moral values.

[Frankz Kastner · Rating 4 out of 5]

Good summary about how those startups scaled

[Nam Cao · Rating 3 out of 5]

Want to grow from 0 to 1+ million customers in a few months? The book discovers how 40 today’s largest online companies got started and the methods they used to grow including Evernote, Quora, Udemy, Yelp…. Below are my takeaways:
- It is important to understand your product and customers - what do the customers want / Who are my customers / Where do I find my customer / What language my customers speak? 
- Google launched Gmail by build excellent product (free 1GB) and create curiosity and buzz by making initial use by invitation only
- Square can pinpoint the most popular menu items for restaurant owners and best reviews. Small businesses then implement business strategies to enhance customer loyalty and satisfaction. 
- Belly focused on customer relationship management and retention - target audience, small and medium business - to build long-term and deep relationship with customers
- Evernote works on a freemium model - users receive free access and basic service with option to upgrade to more features and storage space. The longer someone uses Evernote, the more likely they are to pay for the service
- Stickiness - average visit in terms of mins? Reddit does exceptionally good job in this area and people stay because they are interested. 

[Ayush Poddar · Rating 4 out of 5]

Brief summary about the companies which pulled Growth Hacking successfully to build the initial traction... Not recommended for ones who are looking forward to the techniques or frameworks.

[Test Test · Rating 5 out of 5]

Growth hacking is one of these catch-all terms that could mean everything or nothing. If you think this book is going to give you a satisfying definition, you're wrong. This book gives a fancy, useless definition of growth hacking, before explaining 'how 40 companies made it big' - companies like Uber, AirBnB, Dropbox, Amazon, Paypal or Mint.

So first, how would I define that term? Well, I think 'growth hacking' is just a new word for 'clever marketing'. That's it. End of the story.

Why 5 stars? Because it actually delivers on its promise. Robert P. highlights some factors that contributed to the early success of all these great companies.

If the book was titled 'How 40 Companies Made it BIG' and didn't mention the words 'growth hacking' or 'disruptive technology', it would have been the exact same book.

But I think Robert Peters knows that. At the end of the day, isn't putting these VERY popular terms in the title, a 'growth hack'? Well done.

[Fabrizio Poli · Rating 4 out of 5]

This is a great read for anyone in the online marketing space. No matter whatever business your in, understanding how to promote your company online is key to success. This has 40 case histories of companies that have been successful with growth hacking. I personally got quite a few ideas from this book, I highly recommend it.