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Mass Customization: The New Frontier in Business Competition
A groundbreaking resource offers companies an abundance of ways to mass produce and individually customize their products and services and shows companies how to analyze their own industries to see if mass customization will work for them. Reprint.
368 pages, Paperback
First published January 1, 1992
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March 13, 2009The author Joseph Pine at TED -
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March 30, 2014
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