Create exciting new products and build successful companies in the climate and energy sectors
In Disciplined Entrepreneurship for Climate and Energy 24 Steps to Build Solutions for People and the Planet, veteran entrepreneur Bill Aulet, climate tech expert Ben Soltoff, and the faculty behind MIT's Climate & Energy Ventures course, Tod Hynes, Francis O'Sullivan, and Libby Wayman, deliver a comprehensive discussion of how to bring your climate or energy startup/venture to life.
You'll learn how to create a successful climate and energy venture using the authors' effective, 24-step framework that you can apply to your entrepreneurial idea, taking much of the guesswork and uncertainty out of your business journey. The book offers a precise, scientific approach to entrepreneurship and proves that effective entrepreneurship is more about the careful application of data and science than it is an exercise in blind intuition.
You'll
A step-by-step guide to starting your new climate or energy venture offering a clear, systematic path to profitability Instructions on building and scaling your new firm and meeting your entrepreneurial ambitions Templates, tools, techniques, and strategies for climate and energy entrepreneurs at every stage of their business' growth, from initial idea to globally scaled solution Perfect for aspiring and practicing entrepreneurs, founders, and managers in the climate, energy, and environment sectors, Disciplined Entrepreneurship for Climate and Energy Ventures is an expert guide for professionals ready to level-up their entrepreneurial skills and achieve a positive impact on people and the planet.
Before i tell you about my review, i must tell you about where i’m coming from here : - I’ve read (and applied) the original Disciplined Entrepreneurship (DE) book, read the 2nd edition, and read the “toolbox” book. - I’ve applied these books both in an entrepreneurship context (where i was the entrepreneur) , and when i was helping innovative, climate and energy start up in a corporate role (where we were investing , and/or organizing pilots, and/or doing techno-economics on our side) .
With that being said : - If you are thinking of building a climate and/or energy venture - and you have not built ventures before and/or your ventures were in pure software space - reading this book - even if just sampling a few chapters that resonate with you - is likely a good investment of time. - Someone who at least have a think through most of these 24 steps - will be in a very good position to have mature and productive discussions with whoever they need to partner with in their start up lifecycle - be it early potential funders, potential employees, potential first adopters, etc.
I do appreciate the clear discussions of funding / stage gates / milestones at various steps, for hardware demonstration - something i believe not discussed like that in the original DE book. I also liked the example of the “equity split” discussed in one of the cases, again - to my memory not covered in detail in original DE.
As with all the books in the series - something that shines through and is extremely valuable - are the real case studies that every chapter / step has , often from MIT-related start ups. Some of the cases were really cool and illustrated the steps very well.
And they sometime illustrate the risks / pitfalls / traps that await you at different corners of the venture.. which can give you good ideas for de-risking / watching out for certain things. For example : the very valuable lesson that a motivated small business wanting to try your thing is WAY more valuable than a lukewarm “brand recognizable” corporate contact who leads you in circle.
Now - only minor downside : there are some chapters where i might have asked to see things written / approached a bit differently - but its probably because i’ve seen a lot of the material from the other books in the series. So its still a 5 star for me in terms of value for the audience that wants to use it to build something.
Finally, be sure to check out the book / author website - there are tons of additional ressources ( spreadsheets / slides / templates for the steps) (that frankly i think you might be able to access without the book even!) .