Attending a trade show for your business is a big step. While It can bring lots of positive results, new contacts, added customers and increased market share, exhibiting at a trade show can be intimidating, expensive and a bit overwhelming. Don't make the most common mistake of many first-time exhibitors!
This easy-to-follow guide was written by a marketing expert who helps companies with all the trade show marketing challenges. It explains how to exhibit at a trade show and includes frequently asked first-time exhibitor questions, a trade show attack plan and checklist. Whether you are introducing a new product, expanding your line or connecting with potential customers, this guide will help you to confidently have your best trade show.