Effective Public Relations

by Scott M. Cutlip, Allen H. Center, Glen M. Broom

A textbook and reference first published in 1978 and most recently revised in 1994. It explains the basic concepts of the field and its conduct in various settings and the theory, principles, and processes that guide the practice. The treatment is intended as an introduction and preparation for more specialized courses on strategy and tactics for solving particular problems, writing and techniques, research, evaluation, and management. The eighth edition contains new data, ideas, examples, and sources. Annotation c. Book News, Inc., Portland, OR (booknews.com)

Genres: Nonfiction, Textbooks, Business, Communication

608 pages, Hardcover

First published February 1, 1982

Reviews

[Liz · Rating 3 out of 5]

Well, now that I've gotten my APR, I'm glad to have this book around. While I didn't read the entire thing, it will stay on my shelf as a tried and true PR reference.

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It's the PR bible, it turns out. Gotta have it to make it through the APR exam, so yes, I probably have just bought my last ever textbook. Unless I decide to get another masters or Ph.D. someday.

[Alyssa · Rating 3 out of 5]

3.5 stars. This was the last textbook I will ever have to read for college! :)

[Adam · Rating 3 out of 5]

This was alternately a thrill and a chore. Some parts are excellent, some parts are awful. It definitely reads like it was written by two people: one who could write and one who could not.

[MaiEak Blackgood]

Very Good Book

[Zeno Izen · Rating 3 out of 5]

This public relations textbook was good enough that I've saved it for all these years, and still refer to it occasionally. A favorite part of this book is the treatment of the American Revolution as a public relations campaign. According to this book, the Boston Massacre was not a spontaneous event and the Liberty Tree was a clever symbol for rallying the colonists.

[Nines · Rating 5 out of 5]

what can i say? it's a text books.
you should read this if you're a PR student. but PR practitioner should read this one too..

[Sisca · Rating 3 out of 5]

Buku wajib nih.. gimana ya...

[Melissa DelaCalzada · Rating 5 out of 5]

Great reference for public relations professionals who are pursuing an Accreditation in Public Relations.

[Nil Neil]

ok

[Yoanita Marlinasari · Rating 5 out of 5]

evaluation programm

[Nica Valenzuela]

nice book

[Lagi Baca · Rating 4 out of 5]

Rujukan buku perkuliahan yang lumayan lengkap, khususnya bagi jurusan public relation

[Saqib]

asd