Future, Inc.: How Businesses Can Anticipate And Profit from What's Next

by Eric Garland

Foreword by Joseph Coates In the next 50 years, new technologies, shifting global economics, and many other factors will present innumerable changes for business and society to navigate. Starting now, leaders need to be more flexible, responsive, and decisive than ever before. Unfortunately, most people are not trained in the type of critical thinking required to anticipate what lies ahead. This groundbreaking book will change that. Futuring is not a matter of tea leaves and crystal balls -- it is a rigorous science based on time-tested analytical methods. Future, Inc. translates the proven techniques of professional futurists into accessible language and shows how * identify what is and what isn’t changing at a given time, and how even small changes will affect whole businesses
* use forecasting -- not "predictions" -- to pinpoint tomorrow’s realities by looking at today’s trends
* employ scenarios to test the validity of potential strategies The author illustrates his advice with examples of companies whose foresight has given them an unparalleled advantage and identifies significant trends that will impact businesses in the future. Companies can’t afford to be caught unaware. In order to survive and succeed, they need to look ahead. Future, Inc. provides the tools to bring the future into focus.

Genres: Business

264 pages, Hardcover

First published December 14, 2006

Reviews

[Lilly · Rating 5 out of 5]

He's a business guy who won't bore you to tears. The book starts by talking about how the music industry could have avoided *suing their own customers* with just a little foresight. Strategy for the new generation of business managers. Who cares where your cheese is? Read this one instead :)