Captivate!: How to use storytelling and brand archetyping to grab fans and increase sponsorship retention

by Adam B. Nisenson

Learn how to grab fans and increase sponsorship retention with the use of storytelling and brand archetyping. This new informative book is full of the tools you will need to help cut through the advertising clutter of your competitors and at the same time help create evangelical fans that will promote your brand, buy your product and sit in your seats.

116 pages, Paperback

First published January 9, 2010

About the author

Adam B. Nisenson is a LMFT (Licensed Marriage and Family Therapist).