For Immediate Release: Shape Minds, Build Brands, and Deliver Results with Game-Changing Public Relations

by Ronn Torossian

It is essential that businesses know how to communicate quickly, often preemptively, and effectively to survive—and at a cost that is far lower than comparable marketing and ad campaigns. The first book by the owner of a top 50 PR agency, For Immediate Release, Ronn Torossian reveals how public relations can do just that—while also defining brands; helping companies and individuals court the press or avoid it; growing business without alienating loyal customers; resolving crises quickly; and improving first page results on the most powerful search engine in the world (Google).

For Immediate Release will show you how

Frame the debate and control the conversation

Use new and old media in tandem to find your audiences and create highly personal, relevant impressions tailored for them

Promote the interests of your brand or business; deter or potentially stop what is not in your interest

Build on great press, and avoid or minimize bad press

Ensure the first thing people see about your business or brand during an Internet search is exactly what you want them to see

Handle a crisis in the most effective and efficient manner

See the positive difference effective PR makes through compelling case studies—Louis Vuitton, Fubu, BP, Toyota, Philip Stein, Zappos, and interviews with experts including Dr. Keith Ablow, political strategists Frank Luntz, Roger Stone and Hank Sheinkopf, and many others—and your own business.

290 pages, Kindle Edition

Published October 18, 2011

About the author

Ronn Torossian is the Founder, President and CEO of New York-based 5W Public Relations (5WPR), a top 25 US PR Agency with more than 100 employees. The firm was honored as 2013 PR Firm of the Year by The American Business Awards, has been named to the Inc. 500 List and is recognized as one of the most successful companies in the public relations industry.
Torossian is known for his resourceful, results-focused approach as well as his close relationships with members of the media, influencers, decision makers, politicians and celebrities. Under his leadership, the firm has become one of the fastest growing agencies in the industry, with work that spans global interests, corporate entities, high-profile individuals, regional businesses, government agencies and academic institutions, managing both routine public relations matters and extremely sensitive issues. Clients he has handled include prestigious brands such as Coca-Cola, Microsoft, Anheuser-Busch, Barnes & Noble, Cantor Fitzgerald, IHOP, McDonald's, Evian, EDS, VeriSign, Seagram's, The Loews Regency, Bad Boy Worldwide Entertainment, Marriott Hotels, Vail Resorts, the Government of Israel and others.
Named 2013 Public Relations Executive of the Year by The American Business Awards, Torossian has also been recognized as a semi-finalist for Ernst & Young's Entrepreneur of the Year and named to the "40 Under 40" lists of both PR Week and Advertising Age.
The country's most influential media including CNN, Fox News, CNBC, The Wall Street Journal and Forbes among others, frequently feature Ronn's commentary and opinion on reputation management issues. His book, "For Immediate Release: Shape Minds, Build Brands, and Deliver Results with Game-Changing Public Relations" was released in 2011 and is available at bookstores nationwide. He is a regular lecturer at universities and conferences, a member of Young Presidents Organization (YPO) and serves as a board member of numerous non-profit organizations.
Ronn Torossian was born and raised in New York City and resides with his family on Manhattan's Upper West Side.