Customer Analytics for Dummies

by Jeff Sauro

The easy way to grasp customer analyticsEnsuring your customers are having positive experiences with your company at all levels, including initial brand awareness and loyalty, is crucial to the success of your business. "Customer Analytics For Dummies" shows you how to measure each stage of the customer journey and use the right analytics to understand customer behavior and make key business decisions.

"Customer Analytics For Dummies" gets you up to speed on what you should be testing. You'll also find current information on how to leverage A/B testing, social media's role in the post-purchasing analytics, usability metrics, prediction and statistics, and much more to effectively manage the customer experience. Written by a highly visible expert in the area of customer analytics, this guide will have you up and running on putting customer analytics into practice at your own business in no time.Shows you what to measure, how to measure, and ways to interpret the dataProvides real-world customer analytics examples from companies such as Wikipedia, PayPal, and WalmartExplains how to use customer analytics to make smarter business decisions that generate more loyal customersOffers easy-to-digest information on understanding each stage of the customer journey

Whether you're part of a Customer Engagement team or a product, marketing, or design professional looking to get a leg up, "Customer Analytics For Dummies" has you covered.

Genres: Business, Design, Nonfiction, Entrepreneurship

336 pages, Kindle Edition

First published November 17, 2014

Reviews

[Tim · Rating 4 out of 5]

Great overview of user experience and six sigma methods for using analytics throughout the customer engagement cycle. Specific case studies used at clients as well as generic examples to illustrate how to do various analyses made it easy to understand. Even though I personally had background in this field, it was a nicely organized synopsis with lots of resources and techniques in every section. The predictive analytics section of the appendix was very informative.

[Sharon Lensky · Rating 4 out of 5]

I have been wanting to understand something about analytics for years. I got tired of being told to just play with the numbers. Now I understand the concepts behind why someone would want to collect data and what to do with the data when you collect it. Thank you Jeff Sauro.

[David · Rating 3 out of 5]

meh...

[Charluff · Rating 4 out of 5]

Great overview with metrics. I remember using it as a fresh consultant faking it to make it, and nailing it!

Happy read.

[Suryaprakash Devarakonda · Rating 3 out of 5]

Every Chapter makes us to ruminate the relationship between potential customer and product/service offered. Basic things like influences and driven forces behind the rationale of targeting customers are well defined in a lay man terms. Easy going book opting to understand basics of market and consumer.