Personal Benchmark + Website: Integrating Behavioral Finance and Investment Management

by Charles Widger, Daniel Crosby

In Personal Integrating Behavioral Finance and Investment Management , Chuck Widger and Dr. Daniel Crosby outline the ways in which a program of embedded behavioral finance, fueled by what matters most to you, can be your protection against irrational financial behavior. Along the way, you'll learn how to improve your investment experience, increase returns formerly sacrificed to misbehavior, and worry less about "The Economy" as you become increasingly focused on "My Economy."Welcome to a new way of investing, a new paradigm for conceptualizing wealth, and a system of turning emotion from your portfolio's worst enemy into its best friend!In this new model, risk is simply the likelihood that we will underperform our dreams. Irrationality is acting in ways that thwart our ability to reach those dreams. And the optimal portfolio is not the one that generates the highest return in abstraction, it is the one that helps us meet our goals without killing our nerves before we get there.This book gives advisors the tools needed to effectively communicate the design and execution of the Personal Benchmark solution.

Genres: Finance, Economics, Nonfiction, Business

336 pages, Kindle Edition

First published October 6, 2014

Reviews

[Halpern Financial · Rating 4 out of 5]

Widger's behavioral finance and investing book gives away his "secret sauce" of portfolio construction. But as he explains, that will only take you so far. Investor behavior has a much bigger impact on financial outcomes than investment returns! We like the many examples of framing investment decisions so they seem achievable and empowering rather than overwhelming.