In "The 7 Commitments of a Great Team", Jon Gordon crafts a compelling narrative about how good teams can become great through intentional choices, shared values, and consistent action. His message is practical and human-centered, presented through the story of Elena, a project manager who turns around a faltering marketing team by embracing these commitments. Through her experience, the book demonstrates how real transformation comes not from motivational slogans or superficial exercises, but from deep cultural shifts built around connection, effort, trust, and vision.
Elena's journey begins at a low point: her team is fractured, their work underwhelming, and collaboration almost nonexistent. But everything changes during a weather delay at an airport, where she watches a ground crew work together under pressure with remarkable coordination. This chance observation sparks a realization—her team lacked a unifying purpose, a shared understanding of what success looked like and why it mattered. While her team was full of talented individuals, they functioned like disconnected parts rather than a cohesive unit. The ground crew, in contrast, operated with clarity, precision, and mutual dependence. This set Elena on a course to bring similar purpose and harmony to her own team.
The 7 Commitments from the book by Jon Gordon are:
1. Commit to the Vision and Mission of the Team: Stay focused on a shared purpose and drive toward it together.
2. Commit to Staying Positive Together: Maintain optimism and encouragement, especially during tough times.
3. Commit to Giving Your Best: Consistently bring your full effort and energy to the team.
4. Commit to Getting Better: Embrace growth, learning, and continuous improvement.
5. Commit to Connecting: Build strong, trusting relationships within the team.
6. Commit to Each Other: Support your teammates and prioritize the team over individual ego.
7. Commit to Legacy (Be Forever Teammates): Work in a way that leaves a lasting, positive impact beyond today.
The first and most foundational commitment she discovers is to 'vision'. Most teams have goals, but goals are short-term targets. Vision is deeper—it provides the “why” behind the work, something people can rally around and use to guide decisions. Elena helps her team craft a shared purpose that reframes their work from simply producing ads to helping customers find meaningful solutions. Once this vision takes hold, team members begin aligning their work toward a common impact. Designers stop competing for aesthetic dominance and start enhancing the copywriter’s message. Data analysts contribute to strategic choices rather than proving their individual expertise. Everyone begins to see how their unique role serves the larger mission, and this clarity transforms both the team's cohesion and performance.
With vision as the compass, the second commitment is to 'positivity paired with best effort'. Facing a client crisis that would’ve unraveled them in the past, Elena's team instead chooses to see the challenge as a test of their growth. But the book emphasizes that positivity without action is empty. It’s the combination of optimism and hustle that fuels high-performing teams. Elena introduces a practice where every complaint or problem must be followed by a proposed solution. This habit shifts their energy from blame to action, from helplessness to creativity. It also teaches the team to reframe setbacks as training grounds for resilience. Tight deadlines become chances to streamline. Budget cuts become exercises in ingenuity. Positivity is no longer a passive mood, but a deliberate choice that unlocks problem-solving energy.
Still, progress eventually stalls. Campaign results level out and team morale, though stable, lacks passion. That’s when Elena realizes the third commitment is 'growth'. Good teams maintain performance, but great ones aim to improve continuously. Growth isn’t just about acquiring new skills; it’s about learning from every experience—especially failure. The team institutes peer-led learning sessions, shares what went wrong in recent projects, and treats errors as tuition for progress. Instead of avoiding mistakes, they start asking what each challenge can teach them. This mindset opens the door to more daring ideas and braver contributions, especially from quieter team members. By shifting the cultural question from “How do we prevent failure?” to “How do we learn faster?”, Elena ignites an engine of development that propels the team forward.
Even with purpose, effort, and growth, teams can falter without connection. The fourth commitment is to 'genuine relationships rooted in mutual commitment'. When a key designer falls seriously ill, Elena watches her team rise to the occasion—not with panic or self-preservation, but with empathy and shared responsibility. They divide her workload, support each other, and prioritize her well-being. This is no longer a group of coworkers; it is a community. They establish regular check-ins, asking not just for work updates, but about emotions, stress, and life outside the office. This kind of vulnerability and support doesn’t happen by accident. It is built through intentional practices that foster trust and safety. When people feel seen and supported, they take creative risks, speak honestly, and invest more in shared success.
As these bonds strengthen, the team adopts the fifth commitment: 'valuing one another'. In high-performing teams, recognition is not reserved for managers to hand down—it's embedded in the team culture. At the height of their success, Elena watches as her team instinctively lifts each other up during presentations. Credit is passed around freely and specifically. Each person’s strengths are acknowledged, not in vague praise, but in concrete terms tied to real contributions. This commitment turns competition into collaboration. It erases the need to hoard recognition or jockey for spotlight. When everyone is valued, they naturally bring out the best in each other. The book urges leaders to model this behavior by noticing and appreciating the often-overlooked contributions—those who raise tough questions, smooth out tensions, or hold the team steady during challenges. Valuing others means creating a culture where everyone’s effort is seen, and everyone’s voice is heard.
These five commitments—vision, positivity and effort, growth, connection, and value—lay the groundwork for the remaining two, which act as multipliers. One is 'ownership'. Elena’s team learns to take full responsibility for outcomes, regardless of their direct role. When things go wrong, they don’t pass the blame—they look for what they can control or do better. Ownership makes every team member a leader in their own right. It empowers initiative and accountability, replacing excuses with solutions.
The final commitment is 'communication'. Not just surface-level updates or status checks, but honest, clear, and frequent dialogue. Elena’s team develops routines for giving feedback, expressing concerns early, and voicing support. Communication becomes the bridge that links all the other commitments. Vision is clarified through it, connection is strengthened by it, and growth depends on it. Misunderstandings that once caused rifts are replaced with conversations that lead to clarity and alignment.
In the end, Elena’s team is transformed. Not because of any single policy change or motivational poster, but because of their sustained commitment to each other and to the principles that turn individuals into collaborators. The result is more than better performance; it’s a deeper sense of meaning, purpose, and trust.
What makes “The 7 Commitments of a Great Team” powerful is its actionable realism. These aren't abstract ideals—they are habits and mindsets that any leader can cultivate. The book doesn’t promise instant success, but it offers a clear blueprint for durable change. Great teams aren’t a product of luck or natural chemistry. They are built—intentionally, consistently, and collectively. The commitments in this book show how.